What is the difference between WeChat public platform and mini program?

Differences: 1. WeChat official accounts mainly focus on content marketing and information transmission, supplemented by simple services; mini programs are oriented towards products and services, and mainly focus on functional services. 2. WeChat official accounts are mainly content-based, with single functions, relatively high content requirements, and basically no interactivity; mini programs are powerful, highly interactive, and improve users' sense of use.

The difference between WeChat public platform and mini program

Different product positioning

WeChat public account: realizing the connection between people and information through the transmission of information. It mainly focuses on content marketing and information delivery, supplemented by simple services.

Mini program: oriented to products and services, mainly functional services.

Different operation methods

WeChat public account: Mainly operated by fans, through content writing or marketing activity planning, in order to attract more people to pay attention to the WeChat public account , guiding fans to make purchases in the mall.

Mini program: The method is very simple. If you open WeChat, it will recommend mini programs within 5 kilometers. Just choose the mini program you want and consume it. A simple and crude way to save operating costs.

Different functions

WeChat public account: Mainly content-based, with single function, relatively high content requirements, and basically no interactivity. Direct purchase cannot be achieved, the user experience is average, and the consumption conversion rate is low.

Mini Program: Basically it can cover the needs of all industries (takeaway, corporate display, smart store, sharing economy). It has powerful functions, high interactivity, improves user experience, can be purchased directly, and the churn rate is low. The rate is high.

Different user experience

WeChat public account: The operation delay is large, it takes a while to click on the function, and the user experience is poor.

Mini Program: The user experience is close to the native APP, no need to download and install, and it is relatively smooth to use with almost no need to wait.

Different ways to obtain it

WeChat public account: deep entrance, through search, friend recommendation, etc., you need to actively click and follow.

Mini Program: The entrance is shallow, just scan the QR code to enter. There are more than 50 entrances including QR code scanning, nearby mini programs, chat, search, friend business cards, etc.

Recommendation: "Mini Program Development Tutorial"

The above is the detailed content of What is the difference between WeChat public platform and mini program?. For more information, please follow other related articles on the PHP Chinese website!