What functions can an enterprise WeChat official account achieve?

What functions can the enterprise WeChat official account achieve?

Functions of corporate WeChat public accounts:

1. WeChat Mall:

WeChat Mall is based on A commercial application of the currently popular WeChat media method. Based on WeChat’s speed of communication and its simplicity, it provides a platform for merchants to carry out more modern business on this simpler and more convenient platform. of e-commerce. Realize online interaction between merchants and customers, push the latest product information to WeChat users instantly, build a branded WeChat mall with each public account, realize the online payment function of the mall, and track the number of mall participants and transaction volume.

2. Micro statistics:

The WeChat agent operation background can count the fan attention of WeChat public accounts and the number of user voice requests in real time, and conduct relevant promotion and marketing activities based on the statistics. We will judge the impact of certain sensitive factors on you and make corresponding adjustments to relevant market behaviors, thus achieving market monitoring and timely response to a certain extent. The users and publishing data of the public platform can finally be quantified. Track the consumption information of core users and understand transaction dynamics in a timely manner.

3. WeChat membership card:

WeChat membership card is an o20 product of Tencent Mobile Life e-commerce, using QR code as the entrance to connect consumers and merchants . At the same time, the platform is a precise pan-member management and marketing platform, helping merchants and enterprises establish a pan-user system and build a rich media Internet information channel. By implanting membership cards in the WeChat Butler platform, it helps enterprises establish a new generation of mobile membership management. system. Clearly record the consumption behavior of corporate users and perform data analysis; it can also be finely classified according to user characteristics to achieve precision marketing in various modes.

4. Micro Life:

is a mobile website created through the WeChat Butler platform to provide users with a full range of life services. Through the micro life service, users can always Enjoy online shopping, ordering food, hotel reservations and other service functions, completely changing the traditional model. Micro menu, micro official website, micro membership, micro activities, micro mall, micro push, micro service, micro statistics, micro payment, micro customer service are essential for enterprise micro marketing.

5. Micro customer service:

With the development of the Internet and the importance of the online marketing model, the online customer service system will become an important tool for online marketing and also improve An essential tool for corporate image and enhancing interaction between companies and visitors. Today, with the rapid rise of WeChat, merchants have moved their stores into public accounts, and the WeChat Butler Intelligent Customer Service System is a real-time communication software created for WeChat merchants, allowing merchants to share WeChat’s 600 million users and create unlimited business opportunities.

6. WeChat group buying:

WeChat group buying is a new and convenient group buying method that is different from the traditional group buying model. Micro group buying, with the help of the powerful WeChat platform and the WeChat public platform, proactively pushes popular seasonal products to WeChat friends who love group buying and enjoy discounts. It is up to WeChat users to decide whether to carry out group buying of goods

Recommended tutorial: "WeChat public account development tutorial"

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