How to improve the ranking of WeChat mini programs

How to improve the ranking of WeChat mini programs

1. Online time

The launch of mini programs The earlier the time, the higher the ranking. Therefore, it is important to occupy the keyword position of the mini program as early as possible, especially when competition from similar merchants is fierce.

2. Usage

User usage is the largest and most important ranking rule. Mini programs that users have used will be prioritized at the top of the search page. In addition, small programs that are more popular and have more users will also be ranked first.

3. The name should be popular

Because if users mention it in chat, your mini program may rank high. For example, if there is a small program called "Racing Running". There are 2 keywords: racing and running. If running appears frequently in your daily chats, running-related mini programs will appear in the front row of your search results.

4. Mini Program Title

Many students who have done SEO know that the higher the match between the name and the search keywords and the shorter the keywords, the better the display will be. The higher the ranking, the same goes for WeChat mini programs. According to insiders, the mini program title accounts for 35% of the priority. The name of the mini program is the same as the WeChat official account. The name is unique (the official account and the mini program of the same subject can have the same name). Register as early as possible to prevent others from occupying your name, causing your mini program name to be too long and affecting the ranking.

5. Frequency of keywords

"There is a "promotion" module in the mini program background. Each mini program can customize keywords, limited to 10 , you can modify it up to three times a month. For the selection factors of keywords, it is recommended to set them around the merchant's industry, products, and the name of the mini program. You can refer to some popular keywords in the "WeChat Index", which also have a great impact on the ranking of the mini program. effect. ”

6. Merchant Classification

Currently, mini programs are strictly controlling classification. It is also a very good choice to put your mini program in the correct industry classification. If nearby mini programs cannot be displayed at the first place, then find a way to be ranked first in the industry category!

If merchants want their mini programs to have "hot search attributes", they must seize them as early as possible Registration time, simplifying the name of the mini program, using keywords to gain popularity, the most important point is to ensure the quality of the content and products of the operating mini program, and attract customers with the "intrinsic".

小program development

The mini program cannot be found! This is usually due to the following reasons:

1. After the mini program is approved, you still need to log in to the WeChat mini program For the "Click to Publish" item on the program platform, your own mini program can only be searched within two hours after it is published. You can try this method first.

2. After it is published, it cannot be searched. Mainly There is a problem with the keyword settings! So you must understand in advance several factors that affect the ranking of the mini program

a. The earlier the mini program is launched, the higher the ranking will be.

b , The more users use the WeChat mini program, the higher the ranking will be.

c. The more times the exact matching keyword appears, the higher the ranking will be.

d. If the name of the mini program is the core keyword, the ranking will be higher.

e. If the keyword in the mini program appears once, and the shorter the overall title is, the ranking will be higher.

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