What does the arup value mean?
ARPU is the average revenue per user. An indicator used to measure the business revenue of telecom operators and Internet companies.
ARPU focuses on the revenue an operator receives from each user within a period of time. Obviously, the more high-end users, the higher the ARPU. During this time period, judging from the operator's operating conditions, a high ARPU value does not necessarily mean high profits, because profits also need to consider costs. If the cost per user is also high, then even if the ARPU value is high, the profits may not be high.
Extended information
The high ARPU value indicates that the average revenue contributed by each user is high, and the business is rising during this period. ARPU is for shareholders. Investors should not only look at the profitability of the company, but also pay attention to the company's development capabilities. The ARPU value increases and investment feasibility is achieved.
The word ARPU is used by telecom operators as an important indicator to measure user value, but when people use it, it is mainly calculated based on the income brought by the caller or call charges to the operator. Calculating a user's ARPU value simply from the caller's perspective is inaccurate and incomplete. It should also include another factor, that is, the incoming call revenue brought to the operator by the user's existence.
As we all know, every time a call is completed, there must be two call subjects, the calling party and the called party. Although the cost of this communication is borne by the calling party, this must not negate the crucial role of the called party in generating this communication cost. Without the participation of the called party, there would be no communication, and the operator would not You may be charged for this communication.
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