App Market Optimization (App Store Optimization), referred to as ASO, is an APP promotion technology that makes developers’ APPs more easily searchable by users in the App Store. has been paid more and more attention.
ASO is one of the simplest, direct, and efficient methods, and it is also the most cost-effective promotion method.But some people may think that ASO is not cost-effective. For example, many people spend money but fail to achieve the results, or spend too much money before they can achieve the expected results. (Recommended learning:web front-end video tutorial)
Seven major factors for ASO optimization ranking
1. app keywords
2. App title
3. App application description
4. App downloads
5. App reviews
6. In the application Screenshots and videos
7, number of active users, proportion of active users, short-term user retention, etc.
These seven factors are the main factors that affect app ranking. ASO's daily work is to optimize operations around these seven aspects to achieve a good ranking for its own application.
Exposure is a major shortcoming for all cash-strapped developers to get their apps into the market. So how do you get exposure in the App Store?
If you think ASO is an option, then you are on the right track! More users discover apps mainly through search. More apps gain exposure through this method than through word-of-mouth or browsing popular lists.
Everyone has formed a lot of consensus on how to use (ASO) application store optimization strategies. We will share with you some best practices and experiences in using the search field "Ludo" to push our own game into the second place on the US App Store list.
Getting your game into the top ten of the App Store can be tricky, but with a few pointers and a little effort, it's still possible.
The good news for all independent developers is that you only need to invest a little time in ASO, and you may get better results than other applications. So this approach is indeed worth a try.
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