VUE is a Vlog community and editing tool on iOS and Android platforms that allows users to shoot, edit, fine-tune, and publish Vlogs through simple operations, recording and sharing life. You can also directly browse Vlogs posted by others in the community and interact with Vloggers.
Generate background
With the development of mobile phone cameras, more and more people are beginning to use mobile phones to take photos and videos. Generally speaking, the threshold for videography is higher than that for photography, but the amount of information disseminated by videos is much greater than that by photos. VUE was born under this background, hoping to help users shoot beautiful short videos on their mobile phones with an operation as simple as taking a photo.
Main functions
Split shots: Click to change the number of split shots of the video to achieve a simple editing effect, and editing can allow the video to convey more information;
Real-time filters: There are 12 filters to choose from prepared by film color experts. Switching to the front camera will show the natural selfie beauty function;
Stickers: Supports 40 types of hand-painted stickers. You can also edit the appearance time of stickers
Free frame setting: supports video shooting in three formats: 1:1, 16:9, and 2.39:1
Sharing: supports sharing to social networks
Impact and Evaluation
- After the release of version 1.0.1, it was recommended in new application special topics by App Stores in many countries including the United States
- Recommended by Product Hunt, a well-known technology site in Silicon Valley, and received more than 160 votes from industry professionals
- Discovered and recommended by application recommendation media in Turkey, Saudi Arabia and other places.
- After being launched in China, it was recommended by AppSolution, a minority software, niche software, and Aifaner’s application recommendation media.
- After the release of version 1.1, 36Kr published an article reporting on VUE’s products and team.
From tools to community
In 2016, players in the short video market already include Miaopai, Meipai, Kuaishou, etc. Kuang started his business from Wandoujia Fei still chooses to bet on short videos.
He has his own judgment on this choice: recording and sharing have always been strong needs of people. At the same time, the trajectory of media development is from text to pictures to videos. Videos can be short or short. Long, entertaining and serious, but the big trend is that videos will definitely replace pictures.
After choosing tools as a breakthrough point, Kuang Fei planned a "UGC trilogy" for VUE - entry, advancement, and sharing, corresponding to the different stages of user use.
The first version of the product is positioned to help users quickly create a short but high-end video. WeChat opened the permission to upload local videos at the end of 2016, which became a turning point in the development of VUE. With high-quality filters and interactive and friendly operation pages, users often get a lot of recognition when they post videos to their circle of friends, which promoted the first wave of development of VUE.
After guiding users to get started, VUE began to do two things. The first was to help users create themed videos. The duration slowly increased from 10 seconds to 30 seconds and 60 seconds. At the same time, it also started to prepare for a community. , set up an entrance within the product to accumulate excellent creators and content. It was not until the end of December 2018, when VUE had accumulated over 100 million users, that it switched the product to the current version 3.0.
The new version opens up the video editing function to a greater extent at the tool level and adds a "free shooting" mode. The original 10-second shooting and short video production has been expanded to unlimited duration and number of segments.
The bigger change is the new community function, which upgrades the "Discover" module in the original version to a complete community, including 6 vertical channels such as "General, Food, Travel, Photography, Pets, and Daily". Users can upload the produced videos to the channel according to different themes and communicate and interact within the community.
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