The reasons why the website is demoted are: 1. Frequent changes in title; 2. Changes in page content; 3. Spam content in the website; 4. Changes in website paths; 5. Changes in website templates; 6. Spam content. There are too many links, or the number of high-quality external links has dropped; 7. Buy and sell links.
The reasons why the website was demoted
1. Frequent title changes
As long as the website is updated If the title is changed, the search engine will deduct points according to the severity, mainly related to relevance and matching. If the modified title results in poor relevance and incomplete matching, it will inevitably lead to a drop in rankings.
2. Changes in page content
Changes in page content will also directly affect the correlation and matching between keywords and pages. If a website page has a lot of content changes and the relevance and matching are not done well, it will also be demoted and deducted by search engines.
3. Space stability
Poor space stability does not mean that the website page cannot be opened, but that the website page opens slowly or is frequently interrupted, which will affect the crawling of spiders. Poor space stability is not only harmful to keyword rankings, but the inclusion of the entire website will also directly decrease. The simplest way is to check the IIS website log to see if there are error status codes such as 500 and 503.
4. Reduce the authority of spam content
If our website content cannot meet the needs of most users, then the website page will jump out very high, and the search engine will identify it as spam content. In the end, Leading to a decline in keyword rankings and affecting the quality of the entire site.
5. Website path changes
Changing the website path will cause all the paths previously included by search engines to become dead link pages and cannot be opened normally. The content of the new page is the same as the content of the original path, which will lead to a large number of dead links and duplicate content, which will often be directly demoted.
6. Website template changes
Changes to the website template will directly affect the change of the link position of the page. This will directly cause the search engine to re-evaluate the page, which will reduce the authority to a certain extent.
7. The page’s export links will be implicated and the authority will be reduced.
If a website provides export links to too many spam websites or cheating websites, it will be implicated and the authority will be reduced. Generally, the reduction of rights will be reflected in friendly links, so we should pay attention to it when exchanging friendly links.
8. There are too many junk external links, or the number of high-quality external links has dropped
Many people use mass-sending software and artificially create a large number of on-site or off-site links, and the links and content generated are often There is no relevance. Once the search engine identifies these junk external links, it will cause the website to lose authority and the keyword ranking to drop.
Due to some reasons, the number of high-quality external links has been greatly reduced. Once the number exceeds 10% of the external link loss rate, it will directly affect the ranking of keywords.
9. Buying and selling links
In order to achieve website ranking, some websites adopt the form of purchasing links to improve website ranking. According to Baidu's "Dangers of Trading Links", such websites will be demoted.
Purchasing external links is cheating, and SEO practitioners should abandon this behavior.
10. Hidden links, JS redirection deception, hidden text, traffic brushing, etc.
These practices are all deliberate operations for SEO and are not based on user needs. Once searched, If the engine determines that it is cheating or violates the algorithm, it will definitely be demoted.
The way to check whether the website has been demoted is:
Just because the homepage of the site website is not the first in the search engine, it can be judged that the website has been demoted. Delegation is unreasonable. There are many manifestations of website authority reduction, such as decreased website inclusion, decreased keyword ranking, decreased website traffic, decreased snapshot update speed, etc.
1. If the website index drops rapidly, from the previous hundreds to only a few indexes, or even none, this means that your website's authority has been reduced.
2. If the website is demoted, the ranking of keywords will definitely drop. If you find that the ranking has dropped when you search for website keywords, it may be a demotion. Another method is to search for the brand words or company name of your website, such as: Xi'an Lishan Haoze Water Purification Service Co., Ltd. If the homepage URL is not at the first place, it can also be determined that the website has been demoted.
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