This article mainly talks about the comparison of Baidu SEO and Google SEO algorithms. Friends who are interested in knowing more can read it. I hope it will be helpful to you.
1. Similar points
## of Baidu, Google, including other search engines such as Soso, Sogou, 360, etc. #The ranking algorithm is nothing more than three aspects: website content, links inside and outside the website, and user behavior.
The same is true for Baidu, and the same is true for Google.The difference is that different search engines have different emphasis on the three points.
But a very important point is that the importance of external links accounts for more than 80% of the weight in any search engine algorithm. So even if you don’t understand the HTML, div, css, etc. technologies of website construction, it will not affect your SEO learning thinking.If you want to do rankings, you only need a sufficient number of high-weight relevant links.
2. Differences
Why do the same keywords have completely different rankings in Baidu and Google? Since 80% of the determining factors In terms of external link resources, why are there such big differences between Baidu and Google?First distinguish the methods of external links: ordinary url links, anchor text links, friendly links, cross connections, one-way links, etc.
Through webmaster tool analysis and comparison of the top ranking websites on Baidu and Google, it is not difficult to see thatBaidu focuses on high-weighted friendly links.
We call the professional terms here "pivot value" and "authority value".
Probably meansThe weight ratio of a website’s export links and import links. If you import more and export less, you can get a higher weight. However, zero export has no hub station, which is also not conducive. Baidu ranking.
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