When making anchor text, you need to pay attention to: 1. The content of the article points to the relevance of the link content and the relevance of the keywords to the new page; 2. The length of the anchor text needs to be grasped according to the actual situation. ; 3. The position of the anchor text; 4. The number of times the anchor text appears; 5. The diversity of the anchor text; 6. Taboos of the anchor text.
# I believe everyone who does optimization knows the importance of anchor text for optimization. It can not only improve user experience, but also increase website inclusion and weight. Therefore, anchor text is a must for every optimizer. But what should you pay attention to when making anchor text? The following article will introduce it to you, I hope it will be helpful to you.
1. Relevance of anchor text
Relevance needs to be divided into two aspects. One is the relevance of the content of the article to the link content. Sometimes we will see an article What I wrote was SEO content, and then I suddenly added a crane keyword in the article, and then pointed to the crane page. In fact, this approach is a gray hat SEO method, which may not be recognized by search engines before, but Now major search engines are beginning to pay attention to user experience, so this approach will not have any effect at present, and sometimes it will cause the website to lose authority.
There is another kind of relevance keywords that point to the relevance of new pages. We often see many news sites that often add a link to a random keyword in the article, and then link to Home page, the meaning of this keyword has nothing to do with the content of the home page. In fact, this is a wrong anchor text approach.
2. Anchor text length
It is often seen that when many people make anchor texts, they make the entire sentence into one anchor text, and also point all links to the homepage. Although it is depressing, we cannot deny that it is wrong. Is it better to use a keyword anchor text or a whole sentence? This is the most troubling issue for optimizers. In fact, I personally think each has its own benefits! Although writing the entire sentence as text can improve user experience and inclusion, it will cause a loss of weight. Therefore, when optimizing, you need to grasp the length of the anchor text according to the actual situation.
3. The position of the anchor text
I believe that most people who do optimization are like me. In order to highlight the keywords and make the keywords have good rankings, they deliberately insert a large number of anchors into the page. text. You know this is wrong. Because this will not only affect the user experience, but also be punished by search engines. Therefore, the placement of anchor text must be reasonable. Generally, the anchor text is added to the first keyword that appears in the article, and then other keywords are highlighted by bolding or underlining, so as to achieve good keyword ranking results.
4. The number of times anchor text appears
It is understood that generally a website is composed of many pages. These pages have the same title and link address, so they can be linked together reasonably through anchor text. How much anchor text should appear on the same page? In fact, there are no restrictions. Generally, try not to overdo it. The more natural the better.
5. Diversity of anchor text
The anchor text within the entire website should be diverse. Each article cannot be explained over and over again just to explain a few limited keywords. Even if the articles on your site are not enough to support anchor text with so many words, you can use synonyms or synonyms. For example, if you add the word website optimization and links, you can also use the word SEO and add links, and the effect will be the same. The diversity of anchor texts within this site is the same as the diversity of anchor texts outside the site. They are all easily judged as cheating by search engines.
6. Anchor text taboos
In the same article, do not have different keywords pointing to the same page. If you do this, the search engine spider will not know which keyword the page you are pointing to is interpreted, and it will make a wrong judgment.
In addition, the anchor text must appear in the form of text. It is not recommended to add links in the form of pictures. Search engine spiders cannot recognize pictures in the form of pictures. This is common sense and I believe everyone understands it.
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