Website usability principles include: 1. Navigation principle. Convenient and intuitive website navigation is the main principle of website usability; 2. Error prevention principle; 3. Website top principle, the title is very important; 4. Text format, selection Bold, italics, highlighted titles, list display; 5. Use portraits; 6. Website search to quickly find information.
What is website availability?
Today we will discuss a very important feature of a website - website usability. What is "usability" (English, Usability - usability), this concept is used in various fields of activity and determines the usefulness and usability of something.
For our part, we will consider website availability. Many articles and books have been written and much research has been done on the usability of this website. All Internet users are very different and it may seem impossible to please them all, but as research shows, basic principles of website usability must be taken into consideration when developing a website. What role does website usability play in the process of creating a website? How important is it to consider website usability principles in development? I'll answer these and other questions in the article "Basic Principles of Website Usability."
7 Basic Principles of Website Usability.
Websites vary widely in design and functionality, so you'll need to customize your site individually, but there are some basic rules you must follow.
1 | Navigation
That is, convenient and intuitive website navigation is the main principle of website usability. Usually, the main section is displayed in a horizontal menu and other sections in a vertical menu, which is already displayed directly on the login page. In addition, in order to improve the usability of the website, it is necessary to replicate the main menu-footer at the bottom of the website. If the website has a complex structure, show the user a site map - on this page the entire structure of the website will be displayed in the form of a tree view.
2 | Error prevention.
Check that all buttons on the website are working and all links point to existing pages - this is very important for the usability of the website. Users are less likely to stay on a website that isn't working for long.
3 | Top of website.
The header is actually the most important part of your website. Research on the site's usability shows that people often stop looking there, or even scroll down the page. The title is very important when it comes to the usability of your website. That's why don't forget to put the basic information there. First, submit all the basic contact information, phone numbers, etc. that you want to attract your customers' attention.
4 | Free space.
The various blocks on the website help to understand the information better. Also, you need to remember the line spacing in your text. The information on your website should be as accessible and easy to read as possible - this will greatly improve the usability of your website.
5 | Text format.
I've mentioned line spacing bias, but don't forget about everything else - indentation between paragraphs, text selection (bold, italic), highlighting titles, lists. Dilute text with images - it feels easier, especially if the text is larger.
6 | Use portraits.
Studies on website usability show that people focus on photos of people on websites. When they started digging deeper into this topic, it turned out that users focusing on the photo were rarely in the same direction as the person in the photo looked. This tip can be used to guide users in the direction you need and improve the usability of your website.
7 | Website search.
Don’t forget to place search blocks on your website, this is an element that improves website usability. No one wants to waste time, and most users visit the site to find information quickly. The website search block will simplify their tasks - as a result, everyone will be happy - you will delay potential customers on the website, users will receive the necessary information in a short time and will definitely come to you again - remember this Improve website usability.
I already have a website, how can I improve the usability of the website?
If you already have a website, but after reading this you learn that it doesn’t quite meet the principles of website usability, don’t worry. It’s never too late to take steps to improve your website’s usability. First, you can order a usability test – experts will test the website usability of your website and identify points that need improvement to make it more convenient. In some cases, simple methods to improve website usability are not possible and more drastic measures, such as a redesign, may be necessary.
In order to improve the usability of the website, please abide by the following principles:
Learnability
Users interact with customers in daily stores during the process of buying things or reading online. There is no difference. We can treat them as customers. So, is the page of your webpage in the search results something that the user likes or what he wants? If a customer wants to purchase this product and your search results match, will the order be completed? Therefore, improving content quality and keyword optimization of search results are one of the things that must be done.
Users value quality and credibility. If a website provides users with high-quality content, users will tolerate ads and poor design. This is why some websites are not necessarily well designed and have a lot of ads, but they only provide high-quality content, but there is still a lot of fixed traffic there. Explain a phenomenon: content is more important than form.
Satisfaction
Users must be satisfied (three steps to create a complete user experience for the website). The website must make users feel satisfied, feel that they are valued by the website, and have a sense of existence. , to make users feel that the website is inclusive of them and allows them to integrate into this circle.
Memorability
A good domain name. An easy-to-remember domain name is a necessary condition for a good website. If users look for your website every time, they need to go through Baidu to see it. If you still can’t remember your domain name 20 times, then it is foreseeable that the number of visits to such a website will definitely drop, and the user experience will definitely be uncomfortable.
Why is website usability important?
The importance of website usability is difficult to overestimate. It is even a marketing and psychological tool that not only allows you to create a comfortable atmosphere for users on your website, but also guides them in the right direction and leads them to take certain actions. Use this tool to develop your website and your business. After all, we all want to live in a beautiful and comfortable environment and drive a comfortable car. So, why not create a cozy and cozy atmosphere on your website? Since the website has high availability, users will definitely make sure to visit the website again because a website with high availability is like a car with high comfort, you want to visit the website again and again!
important! Remember that in addition to good design, usability of the website will also be considered from the beginning, so making the website usable at a high level is one of the most important tasks of a web designer. Therefore, when working with a web designer, you need to discuss the usability of the website during the stage of creating the website layout. Beautiful website design and high website usability, this is the basis on which you can build a successful and profitable website!
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