Weibo and other SNS have an impact on SEO. As long as your information on SNS platforms such as Weibo exactly matches the user's search, you may be recommended by Baidu and have the opportunity to be displayed in front of users; and URLs that are active on Weibo, Blog and other platforms may also be recommended by Baidu As a link evaluation, refer to ranking factors.
There are many factors that affect SEO results. Any information may be affected, but this has a major premise: whether search engines can crawl it without any obstacles. This information can only be analyzed after the search engine crawls it. Judging from the current situation, Baidu is the main one, and Baidu will definitely integrate the information characteristics of SNS with the sorting algorithm.
The author has observed that Baidu has integrated Weibo data on the search results page a long time ago. As long as you search for relevant keywords in Baidu, Baidu will recommend some Weibo information. But it’s only a part. Sometimes a part comes out, and sometimes some doesn’t. The algorithmic sorting among them still needs to be studied and pondered. This is a strong proof of the value of SNS in Baidu SEO. As long as your information on Weibo exactly matches the user's search, you may immediately be recommended by Baidu and get the opportunity to be displayed in front of users.
In addition, URLs that are active on Weibo, Blog and other platforms may also be evaluated by Baidu as a link evaluation and ranking factor. (Talk about those things about Weibo external links)
Although the development of SNS has only been in a few years, it has already put companies like Baidu under tremendous pressure. The impact on SEO and the search engine industry has just begun. Search engines must summarize the laws of the Internet, and SEO must keep up with the pace of search engines.
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