What are the trends in mini programs worth paying attention to in the future?

Trends of mini program development: In the future, mini programs will reconstruct people's living habits. Our daily needs can be solved through mini programs. And now more and more people are using mini programs. Mini Programs e-commerce There will be a big explosion.

After more than a year of development, small programs have been recognized by many people in the mobile Internet and have finally become the focus of the entire Internet industry. So, in the future development of mini programs, what are the trends worthy of attention and consideration?

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Trends in mini program development:

1. Mini programs reconstruct people’s living habits

When WeChat connects it With 1 billion users, when WeChat can solve our various needs for work, social networking, entertainment, shopping, etc., WeChat has been integrated into our lives and complements real life.

On the one hand, mini programs have extremely low customer acquisition costs and extremely fast customer acquisition speeds. They have over one million users within 30 days of being launched. This kind of news is not uncommon. On the other hand, WeChat’s complete infrastructure and extremely low development costs of mini programs have greatly reduced the trial and error costs of starting a business.

Combining the two aspects, we can see that in the future, mini program developers will increasingly explore offline scenarios, and more mini programs will be more relevant to people's living habits and lifestyles.

#2. Will solve the problem of low retention rate of mini program

Since the launch of mini program, the problem of low retention rate has been This is a very troublesome problem for small program developers.

Retention that is too low will greatly affect the sustainable development of mini programs. WeChat officials also see this in their eyes and worry about it in their hearts.

Not long ago, WeChat officially released a very clear signal: it will improve the user awakening ability of mini programs through functional updates. This means that sleeping users may be awakened for the second time, and developers will have more opportunities to convert "visitors" into fans.

3. Mini program user duration increases

Driven by WeChat’s “jump”, mini program games have become the best way to promote mini programs. It only took a few weeks for hundreds of millions of people to go from "never heard of it" to "saying it a few times a day".

Coupled with the promotion of various mini programs such as Pinduoduo and Lishishuo, users’ acceptance and dependence on mini programs have greatly increased.

With the development of user habits, it is an inevitable trend that the frequency of use of mini programs and the average user time will increase.

4. Mini program e-commerce will usher in a big explosion

The e-commerce 3.0 era is people-centered and decentralized based on experience and sharing. Social e-commerce will achieve a big explosion with the help of small programs.

Youzan founder Bai Ya once said: Social networks will be the largest shopping place, and WeChat connects everything. The rise of Pinduoduo and the rise of Youzan’s business after charging fees can be confirmed from the side.

E-commerce mini-programs are very popular because of their smooth monetization path. Among them, the popularity of mini-program players such as Gifts, SEE Shop, and Xiangwushuo also confirms the huge potential of social mini-program e-commerce.

5. Game applets have become a new direction for nuggets

The game itself has natural sharing attributes, introducing games It will greatly enrich the mini program ecology, and the money-attracting ability of mini program games is well known.

According to Tencent Interactive Entertainment statistics: the secondary retention rate of small games with excellent performance can reach 50%; and "Tiaoyitiao" is the leader among them, with a secondary retention rate of 65% and a three-day retention rate of 60% %, the seven-day retention rate is 52%, and the peak DAU has reached more than 100 million, making it one of the games with the largest user base.

With the opening of mini program games to developers, in two or three months, there has been a trend of hundreds of flowers blooming in the market, such as "Pirates Are Coming", "Happy Ball", "King of Brains" and other mini program games It has quickly swept through various WeChat groups.

6. Mini programs are highly favored by capital

In recent years

On March 21, 2018, the mini program "SEE Small Electric Shop" Received Series C financing led by Sequoia Capital; on April 19, 2018, the gift e-commerce platform "Giftshuo" announced the completion of a C1 round of financing of 100 million yuan; on April 23, 2018, the mini program "Whale Check-in" received Pre- Series A financing, led by Sinovation Ventures; on May 16, 2018, "Heika Camera" completed a multi-million dollar Series A financing, led by Qiming Venture Partners, with a post-money valuation of approximately US$80 million; in 2018 On May 29, the electronic business card mini-program "Send Business Card" completed Series A financing, totaling 12.5 million yuan, with investors including ZhenFund. …

#The continuous support of capital not only recognizes the development of mini programs, but also reflects the momentum and huge development potential of the entire mini program industry.

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