What are WeChat mini programs?

WeChat Mini Program

What is WeChat Mini Program?

WeChat Application Account is an APP application promotion platform. The WeChat Application Account is currently tentatively named As a "mini program", using the WeChat application account platform, users following an application account are like installing an App, and the WeChat application account is equivalent to another App Store, and its main function is application promotion.

A user’s following an application account is like installing an App, while a WeChat application account is equivalent to another App Store, and its main function is application promotion. The purpose of WeChat seems to be very simple, that is, it hopes to focus all the actions of users using the App on WeChat.

Application accounts have two major features: First, APP functions can be realized directly by following the application account, so users save the need for a series of actions such as installation, downloading, and uninstallation. For those software that is not used frequently, , you can completely replace it with "application number"; in addition, users are freed from the trouble of downloading software update packages from time to time.

However, in order for a WeChat application account to gain enough users, it needs the support of developers.

There is no doubt that developers will be the biggest beneficiaries of WeChat application accounts. For developers, application accounts can save development costs and improve research and development efficiency. Developers only need to develop a product suitable for browser applications to meet the needs of different operating systems. In addition, the APP marketing and promotion work of settling in the application account can also achieve twice the result with half the effort.

WeChat Mini Program

WeChat Application Account - Mini Program Function Introduction

View Container: View (View), Scroll View, Swiper

Basic content: icons, text, progress bars

Form components: buttons, forms, etc.

Operation feedback

Navigation

Media composition: audio, pictures, video.

Map

Canvas

File operation capability

Network: upload and download capability, WebSocket

Data: data caching capability

Location: get location, view location

Equipment: network status, system information, gravity sensor, compass

Interface: Set navigation bar, navigation, animation, drawing, etc.

Open interface: login, including signature encryption, user information, WeChat payment, template message

WeChat mini program platform features

The current name of the application account is "WeChat applet", rather than the widely discussed application account before; the interface and framework include: view, content, button, navigation, multimedia, network capabilities, compass, gravity sensor, Drawing board etc.

With this framework and rich components, the startup and running speed of the mini program will be comparable to that of native apps. The functions that can be realized will also be much more than the service accounts of pure web pages; after the mini program is developed, it cannot be released directly and needs to be reviewed, similar to the App Store.

Mini program is an application that does not require downloading and installation. It realizes the dream of having applications “at your fingertips”. Users can open the application by scanning or searching. It also embodies the concept of “use and go”, and users do not need to worry about installing too many applications. Applications will be everywhere and available at any time, but there will be no need to install or uninstall them.

The WeChat application account is considered a "cross-platform operating system", and the industry has responded enthusiastically. More worries are that many Apps (mobile applications) will face impact, a person familiar with Tencent insiders said on this matter , "Actually, they all mean one thing, there is really no need to develop an app." WeChat ecological application accounts have natural advantages.

First, WeChat has a large number of users, and the stickiness is very high. It is easier to develop products in WeChat to reach users;

Second, the cost of promoting apps or public accounts is too high, and application accounts The advantage of “no download required” can reduce users’ psychological burden and make promotion more efficient. To promote WeChat application accounts, users only need to scan the code. No matter the traffic environment or WIFI environment, it is not a problem, minimizing the loss of users' patience.

Thirdly, in addition to providing functions to users, WeChat can also push content and also have an unread mark. This kind of push arrival rate is higher than that of the app.

Fourth, the cost of development and adaptation is low. WeChat public account development involves web front-end and server back-end. Compared with iOS and Android development, it saves at least the development costs of the two platforms and saves a lot of time and manpower. Because developing clients for these two platforms, server back-end development is almost necessary. The web front-end may be less than the WeChat official account, but in comparison, the workload of these front-ends is much less than that of the client.

In the WeChat application, no matter what kind of mobile phone the user uses, the experience they get is the same. If they are inconsistent, they can be made consistent with relatively low development costs. If you are developing a WeChat messaging application, WeChat provides fixed message templates, which means that no matter what system users are using, the interface they see is the same.

Fifth, it is easy to trial and error on a small scale and then iterate quickly. This is considered the basic method for Internet entrepreneurship today. Moreover, modifications do not need to wait for review. You can see the effect immediately after iteration, and then continue to observe and iterate.

Sixth is cross-platform. The WeChat application account itself is a web page, which can be forwarded in groups and can be set up on public accounts, making it very convenient to spread.

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