Floki has partnered with English Premier League club Nottingham Forest Football Club, becoming the football club's official cryptocurrency partner
Floki has announced its partnership with English Premier League (EPL) club Nottingham Forest Football Club, becoming the football club’s official cryptocurrency partner for the 2024/2025 season.
The partnership comes just two days after Floki announced its marketing campaign for the play-to-earn metaverse game Valhalla, which will see the crypto project's brand displayed in stadiums across the Premier League throughout the upcoming season.
Floki becomes Official Cryptocurrency Partner of Nottingham Forest in the Premier League 2024/2025 season! ⚽️
Two days after announcing Valhalla's marketing campaign across the entire Premier League for the 24/25 season, we're thrilled to announce that Floki will be sharing the… pic.twitter.com/vihcrfId2t
— FLOKI (@RealFlokiInu) August 15, 2024
The partnership will see Floki's brand integrated into Nottingham Forest's stadium, media presence, social media channels and other exclusive experiences throughout the season.
Floki will enjoy brand marketing in the stadium, with the crypto project's brand name set to feature on camera-facing LED adverts for 3 minutes during all of Nottingham Forest’s home games.
The crypto project will also have a presence on media screens in the stadium during Forest matches, while Floki branding will be visible in the club's matchday programs and on the big screen at the City Ground.
Floki will enjoy social media integration, with the crypto project to be featured in posts on Nottingham Forest's official channels throughout the season, while fans will also be able to spot Floki branding at the stadium on matchdays.
The partnership will also see Floki gain access to exclusive experiences, including the opportunity to host fan meet-and-greets at the stadium and at Forest matches.
Floki will be able to use footage from Nottingham Forest's matches and stadium in its own promotional materials, while the crypto project will also gain access to behind-the-scenes content.
Floki's partnership with Nottingham Forest will also see the crypto project gain brand exposure on the club's website and in its official app, while Floki branding will be present at Forest events throughout the season.
Floki's partnership with Nottingham Forest is part of a wider marketing strategy that will see the crypto project's brand visible across the Premier League throughout the upcoming season.
This follows Floki's recent announcement of its marketing campaign for the play-to-earn metaverse game Valhalla, which will see the crypto project's brand displayed in stadiums across the Premier League.
“This dual approach – Valhalla’s league-wide campaign and Floki’s partnership with Nottingham Forest – presents a unique chapter in our marketing journey: we’re not just aligning with world-class football, we're establishing a presence across the entire Premier League landscape,” the Floki team wrote.
Floki's partnership with Nottingham Forest will see the crypto project's brand integrated into the football club's stadium, media presence, social media channels and other exclusive experiences throughout the season.
Floki is among several crypto projects and companies that have partnered with EPL clubs. Recently, Kraken struck a partnership with Tottenham Hotspur, while OKX has been partnering with Manchester City since July 2022.
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