Standard sizes for web layout design_Experience exchange

1. At 800*600, if the width of the web page is kept within 778, there will be no horizontal scroll bar. The height will depend on the layout and content.
2. Under 1024*768, the width of the web page is kept within 1002. If the full frame is displayed, the height is between 612-615. There will be no horizontal scroll bar or vertical scroll bar.
3. When making a webpage in PS, you can display the full screen in 800*600 state, and there will be no sliding bar at the bottom of the page. The size is about 740*560.
4. The pictures made in PS can be displayed online. It’s different, in terms of colors, etc., because only 256 WEB safe colors are used on the Web, while the RGB or CMYK and LAB or HSB in PS have a very wide color gamut and a wide color range, so there will naturally be a phenomenon of color loss.
The page standard is produced with a resolution of 800*600, and the actual size is 778*434px
In principle, the page length should not exceed 3 screens, and the width should not exceed 1 screen.
Each standard page is A4 format, that is, 8.5X11 inches
The full-size banner is 468*60px, the half-size banner is 234*60px, and the small banner is 88*31px
In addition, 120*90 and 120*60 are also the standard sizes of small icons
Each non-homepage static Pages containing images should not exceed 60K bytes, and full-size banners should not exceed 14K

Standard web page advertising size specifications
1. 120*120. This advertising specification is suitable for product or news photo display.
2. 120*60, this advertising specification is mainly used for LOGO.
3. 120*90, mainly used for product demonstrations or large-scale LOGOs.
4. 125*125, this specification is suitable for image advertisements that show photo effects.
5. 234*60, this specification is suitable for advertising links on the frame or left and right homepage.
6. 392*72, mainly used for advertising banners with many pictures, used for headers or footers.
7. 468*60, the most widely used advertising banner size, used for headers or footers.
8. 88*31, mainly used for web links or small website LOGOs.
广告形式          像素大小                                 最大尺寸             备注 
BUTTON          120*60(必须用gif)                     7K  
                          215*50(必须用gif)                     7K 
通栏                  760*100                                     25K                静态图片或减少运动效果 
                          430*50                                       15K 
超级通栏          760*100 to 760*200               共40K             静态图片或减少运动效果 
巨幅广告          336*280                                     35K 
                          585*120 
竖边广告          130*300                                     25K 
Full screen advertisement 800*600 40K must be a static image, FLASH format
Mixed graphics and text Each channel is different 15K
Pop-up window 400*300 (try to use gif) 40K
BANNER 468*60 (try to use gif) 18K
Hover button 80*80 (must use gif) 7K
Streaming media 300*200 (can be made into irregular shapes but the size cannot exceed 300*200) 30K playback time less than 5 seconds 60 frames (1 second/ 12 frames)
Ad size in the webpage
1. Top right of the home page, size 120*60 2. Top bar of the home page, size 468*60 3. Top bar of the home page, size 760*60
4. Middle part of the home page Banner, size 580*60 5. Top banner of inner page, size 468*60 6. Top banner of inner page, size 760*60
7. Upper left side of inner page, size 150*60 or 300*300 8. Download address page , size 560*60 or 468*60
9. Bottom bar of inner page, size 760*60 10. Float left, size 80*80 or 100*100
11. Float right, size 80*80 or 100 *There may be some slight discrepancies between the above 100 statements. You can discuss them.


IAB and EIAA released new online advertising size standards
Among these 6 formats, in addition to the 4 formats in the "Universal Advertising Package" released by IAB last year: 160x600, 300x250, 180x150 and 728x90, including the newly announced 468x60 and 120x600 (Optimus Prime).