mysql null和「 」

mysql> select goods_name from goods where goods_name is not null limit 3;
+--------------------+
| goods_name |
+--------------------+
| KD876 | 
| htcN85原装充电器 | 
| 诺基亚原装5800耳机 | 
+--------------------+

mysql> select goods_name from goods where goods_name is null ;
Empty set (0.00 sec)

mysql> select goods_name from goods where goods_name=null ;
Empty set (0.00 sec)

mysql> select goods_name from goods where goods_name!=null ;
Empty set (0.00 sec)