China market picks up, Apple iPhone shipments rebound

According to the latest statistics, Apple’s iPhone shipments in China rebounded significantly this month after experiencing a period of decline. According to foreign media reports, this growth is mainly due to a series of promotional activities launched by Apple officials and its retailers in Greater China. Specific data shows that iPhone shipments in China increased by about 12% in March, which is in sharp contrast to the 37% decline in sales in the first two months of 2024.

According to the editor’s understanding, a report released by the China Academy of Information and Communications Technology (CAICT) shows that the shipments of foreign brand smartphones in China have also increased, with total shipments reaching 3.75 million units. Although Apple is not explicitly mentioned in the report, the market generally believes that most of the increase comes from Apple products. This growth trend shows that Apple’s strategy of controlling sales decline in the Chinese market has begun to bear fruit.

However, despite the rebound in sales in March, the overall shipments of foreign mobile phone brands throughout the first quarter of 2024 still fell by 27%. This shows that market competition is still fierce and Apple needs to continue to increase investment to consolidate its position in the Chinese market.

Recently, Apple CEO Tim Cook said at the latest results meeting that iPhone business in mainland China has achieved growth. Although he did not disclose more specific details, this statement is consistent with the growth in shipments, further confirming Apple's recovery in the Chinese market.

The Chinese market has always been one of Apple's important markets, accounting for 18% of its global net sales. In addition, China is also a core part of Apple's global production network. With the rise of domestic competitors such as Huawei, Apple is facing increasing pressure in the Chinese market. However, through continued innovation and enhanced marketing, Apple is still expected to maintain its leading position in the world's largest smartphone market.

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