Apple may join hands with Rivian to restart 'Apple Car' cooperation project

According to news on May 7, at the beginning of this year, Apple reported that it had canceled its car-building plan, which aroused widespread concern in the industry. However, the latest supply chain news reveals that Apple may not have completely given up on its car project. It is reported that Apple is discussing the possibility of restarting the "Apple Car" cooperation project with Rivian, an emerging American electric car manufacturer.

Rivian, a new American car-making force headquartered in Palo Alto, California, has been focusing on the production of electric pickup truck Rivian R1T and electric SUV Rivian R1S since its establishment in 2009. The company was successfully listed on Nasdaq in 2021, showing strong market potential. According to data from Rivian's official website, the company produced more than 57,000 vehicles in 2023 and successfully delivered more than 50,000 vehicles. This achievement almost exceeded the company's management's latest full-year production guidance for 2023.

Data shows that in February this year, it was revealed that Apple had released a car-building project that had been invested for more than ten years and laid off hundreds of employees related to the project. But this move may not completely mean that Apple has given up its ambitions in the automotive field. Instead, the partnership with Rivian could signal Apple's new strategy in the automotive field, which is to advance its car projects through collaboration rather than entirely in-house research and development.

Conversations with Rivian indicate that Apple may be pursuing a new strategy to continue its development in the automotive field. Although specific details of the cooperation have not yet been announced, this move undoubtedly brings new possibilities for the future of Apple cars.

In the process of making cars, Apple has encountered some challenges and has not completely given up on this field. The cooperation with Rivian may be a new starting point for Apple in the automotive field and an important step for it to maintain its leading position in future technology competition.

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