Samsung Galaxy S24 helps return to the top of the market: the global smartphone market will welcome double-digit growth in Q1 2024

According to the latest data released by the authoritative market research organization Canalys, the global smartphone market showed strong growth momentum in the first quarter of 2024, with a year-on-year growth rate of 10%, and shipments reached 296.2 million units. The growth rate far exceeded market expectations and marked the first time the industry has achieved double-digit growth after ten consecutive quarters of sluggishness. The strong growth is driven by several factors. First, consumer demand for smartphones continues to increase, especially for high-end products with more powerful functions and performance. At the same time, the popularization and application of 5G technology have also brought new growth points to the market. In addition, people's increased demand for digital life after the epidemic has also stimulated the sales of smartphones. In terms of market share, the global smartphone market is still dominated by the three giants Samsung, Huawei and Apple. However, in the competitive landscape of global smartphone manufacturers, Samsung has successfully returned to its leading position, with its shipments reaching an astonishing 60 million units. In contrast, the data editor understands that the reason why Samsung can return to the top of the market is inseparable from its latest S24 series of mobile phones. Compared with the S23 series released last year, Samsung launched the Galaxy S24 one month ahead of schedule this year. This strategic adjustment has achieved remarkable results. According to statistics, Galaxy S24 shipments reached 13.5 million units in the first quarter, with a year-on-year growth rate of 35%. Behind its success is the powerful support of Galaxy AI technology, customer experience optimization of retail stores and precise market time strategies.

Looking forward, Canalys analysts pointed out that in 2024, smartphone manufacturers will pay more attention to profitability, inventory management and supply chain optimization. At the same time, with the rise of generative AI technology, manufacturers are also actively exploring how to commercialize this technology and seeking open cooperation with industry leaders in order to provide users with more unique and personalized AI solutions. From a long-term perspective, manufacturers also plan to introduce these advanced AI functions into the mid-range market, thereby further expanding the user base of their original AI ecosystem. In addition, through cross-device integration and expanding ecosystems with partners, manufacturers are expected to increase revenue potential and further enhance the role of on-device AI in improving user experience and brand value. To sum up, in the future, smartphone manufacturers will pay more attention to profitability, inventory management and supply chain optimization. At the same time, they will also work hard to commercialize AI technology and cooperate with industry leaders to provide users with more personalized AI solutions. In addition, they also plan to introduce these advanced AI capabilities to the mid-range market and expand the ecosystem with partners to increase revenue potential and enhance the role of end-side AI.

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