Vivo Zeiss completes contract renewal, self-developed imaging brand BlueImage will not affect the continued use of Little Blue Label

According to news on April 22, vivo will soon launch a self-developed imaging brand named BlueImage, which may officially appear on the upcoming vivo X100 Ultra.

As soon as the news was released, netizens were suspicious of the subsequent retention of the Zeiss small blue logo in vivo mobile phone camera watermarks. Many netizens believed that the Zeiss small blue logo would withdraw from the watermark of vivo mobile phones. Vivo Communication Technology Co., Ltd. product manager Han Boxiao responded to netizens’ questions in the Weibo comment area today. A netizen asked, "Is the Zeiss Little Blue Label going away?" Han Xiaobo replied, "The contract has just been renewed, what do you think?" Digital blogger @digital chat station posted today to verify the existence of vivo's own imaging product Bluemage, and said that it will be launched soon, and the new imaging flagship will incorporate many self-developed technical solutions and algorithm concepts. A netizen said in the comment area, "The last generation of Zeiss imaging, rush." The blogger immediately replied, "Not the last generation." Public information shows that vivo’s imaging trademark BlueImage applied for registration on November 14, 2023, and its product services cover many imaging-related projects such as graphics processors, optical lenses, and sensors. The launch of BlueImage's self-developed imaging brand means the birth of the second independent imaging brand in the mobile phone industry after Huawei's XMAGE. Previously reported that vivo’s “Thanos” model has been named “X100 Ultra” and is scheduled to be released in May. Earlier news revealed that the X100 Ultra mobile phone is expected to be equipped with a 2K E7 Samsung screen and support full 1440Hz PWM dimming. In addition, vivo’s new flagship is expected to be equipped with a 50Mp LYT900 one-inch main camera, a 50Mp ultra-wide angle using a new sensor, a 200Mp outsole periscope, and a glass body design.

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