iPhone 16 rival! Huawei Pura 70 series is expected to ship more than 10 million units in 2024: regaining first place in the Chinese market

According to news on April 19, Huawei’s Pura 70 series recently launched the Pioneer Plan, bringing four models: Pura 70, Pura 70 Pro, Pura 70 Pro and Pura 70 Ultra.

Among them, Pura 70Pro and Pura 70Ultra have been launched on the 18th, and Pura 70 and Pura 70 Pro will be available on April 21st.

Today, the analysis agency TechInsights released a report stating that the Mate 60 Pro series shipped 6.2 million units in China within 5 months (August to December 2023).

#The Pura 70 series has an early release window and eased supply constraints, and it is expected to ship more than 10 million units in 2024, making it the first Apple iPhone 15 and One of the main competitors of the 16 series.

Huawei P series and Pura 70 shipments are expected (millions of units)

The agency predicts that in 2024, Huawei’s smartphone shipments in China will With more than 50 million units, the market share will significantly increase from 12% in 2023 to 19% in 2024, and regain the top spot in the Chinese market.

Huawei’s global smartphone shipments (million units) and market share

TechInsights said Huawei’s strong rebound in the Chinese smartphone market will bring about iPhone pressure.

In the first quarter of 2024, the iPhone experienced a double-digit annual decline in the Chinese smartphone market. The launch of the Pura 70 series will intensify competition between Apple and Huawei in China, the world's largest smartphone market.

It is understood that Huawei’s P series has been fully upgraded to the Pura series.

The agency believes that Huawei changed the sub-series name to Pura to be consistent with other sub-series names (such as Mate and Nova series) and to distinguish it from the previous P series.

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