Huawei Pura 70 series is on sale with unprecedented popularity! 12 years after the birth of the P series, the high-end mobile phone market ushered in a new pattern

On its 12th anniversary, Huawei’s P series has successfully transformed, and the comprehensively upgraded Huawei Pura 70 series has had the best start in history.

On April 18, with the expectations of countless pollen and netizens, Huawei finally announced the Pura 70 series pioneer plan. Among them, Huawei Pura 70 Ultra and Huawei Pura 70 Pro have been launched at Pioneer at 10:08, and Huawei Pura 70 Pro and Huawei Pura 70 will be available to everyone a week later on April 22.

Although many consumers had prepared their psychological expectations in advance, they were still shocked by the "tremendous popularity" of Huawei's Pura 70 series. The new phone was sold out in just one minute after it went on sale online, and long queues reappeared in many offline Huawei stores.

Actual pictures show that early this morning, many Huawei stores were already crowded with people, and countless users were preparing to be the first to use the Huawei Pura 70 series.

This scene is reminiscent of the launch of the iPhone many years ago. But the difference is that Apple notified it in advance of the planned date, while Huawei made a "surprise attack" before launching the product. Obviously, Huawei’s fully upgraded “beautiful” series now performs far more beautifully than Apple.

After 12 years of development, the P series has become the most attractive product in today's high-end mobile phone market. All this seems accidental, but in fact it is inevitable.

The P1 press conference 12 years ago

12 years ago today, on April 18, 2012, Ascend P1, the first generation of Huawei’s P series, was launched for sale . It was at that time that domestically produced high-end smartphones began to change. The appearance design became more recognizable and had its own aesthetic design language. The mobile phone imaging series made rapid progress, catching up with foreign brands.

It can be said that the development history of the P series is the history of the development of moving images and the evolution of technological aesthetics. Looking back on the past 12 years, we can clearly observe the "two beauties", one is the beauty of design, and the other is the beauty of images. By constantly pushing the boundaries of technological aesthetics and smart imaging, Huawei has created one milestone P series flagship phone after another.

For a long time in the past, Huawei P series has represented the highest level of domestic mobile phone technology aesthetics and mobile imaging. It can combine the two so perfectly. Looking at competing products, it is unmatched. . This is also the direct reason why many users have always liked Huawei's P series - not only are they attracted by the fashion-leading body aesthetic design, but also Huawei's recognition and respect for continuous breakthroughs, exploration and persistence in imaging technology.

In fact, throughout the development history of the P series, the launch of each generation reflects Huawei’s unique thinking, and it is Huawei’s “smart imaging and technological aesthetics flagship”. The best interpretation of evolution - it not only leads the pioneering fashion design of the mobile phone industry, but also continuously breaks through the pinnacle flagship images of mobile photography.

In terms of aesthetic design, each generation of the P series has the most fashionable appearance and color matching of the year, and it can lead the industry trend as soon as it is released.

P10 is grass green, P20 is aurora color, P30 is red tea orange and sky realm, P40 is frost silver, P50 is rippled cloud waves and cocoa tea gold. Last year's P60 gave each phone a unique texture - Rococo White, which truly makes your phone your own. The P60 Art artist-customized model reconstructs the concept of mobile phone rear modules, reshapes the mobile phone lens module with irregular curves, and refreshes the height of mobile phone design aesthetics.

In terms of imaging experience, each generation of P series is at the forefront of the times. In 2016, the Huawei P9, the world's first dual-camera mobile phone equipped with a Leica lens, laid the foundation for the P series imaging flagship and opened the era of multi-camera; the subsequent Huawei P20 series super night scene broke the light restrictions, and the Huawei P20 Pro even brought "night vision" "Yi"-like powerful night shooting capabilities.

The Huawei P30 released in 2019 goes a step further. The 50x zoom breaks the distance limit and adds a ToF lens, achieving incredible 5x optical zoom, 10x hybrid zoom, and 50x digital zoom capabilities. In 2020, the Huawei P40 series has newly defined the "zoom" of mobile phone imaging, integrating technology and aesthetics, and bringing about all-round progress in all focal lengths, all time periods, and is both the pinnacle of imaging and a benchmark for mobile imaging.

The P50 series focuses on the essence of photography and reaches the pinnacle of mobile imaging. It integrates the four major methods of "optical, mechanical, electrical, and computational" to create a unique Huawei XMAGE1.0 system. Continuing to make breakthroughs in the two dimensions of color and image quality, the industry's first "computational optics" that breaks through the shackles of optical lenses, and the "primary color engine" that simulates the human eye's color perception and what you see is what you get, have achieved unprecedented imaging capabilities.

Huawei P60 series is equipped with the super-concentrating XMAGE imaging system for the first time, which upgrades the entire mobile imaging optical system architecture. With the super-concentrating night vision telephoto system Climbing the Mount Everest of mobile imaging once again, realizing the "revolution of light", allowing smartphones to achieve a revolutionary imaging experience that "is not afraid of darkness in the distance, and is not afraid of the dark in the distance". At the same time, based on the XMAGE primary colors, the XMAGE images of the Huawei P60 series bring a new XMAGE bright and XMAGE bright style, showing two different tones in terms of look and feel, which are unique and can also satisfy the user's creative expression.

Twelve years is a period. After 12 years of development, the P series has now reached a new stage. The upgrade of the P series to Huawei's Pura series is not only a perfect summary of the P series in the past 12 years, but also a key move for the P series to start again with a new attitude and move to a new height.

In the author’s opinion, this upgrade is a successful upgrade of the P series in brand building. Today’s Huawei Pura series is the same as the Huawei Mate series, which means that the P series has truly entered the mature stage and together form the Huawei candy bar. Dual flagship layout, this is the best time.

Of course, continuous breakthroughs in product strength are the core foundation for brand upgrades. Huawei's Pura 70 series visually breaks through traditional geometric shapes such as squares and circles. It combines three-dimensional geometric lines with imaging modules to outline a unique weathervane design, creating a new family-oriented design language and leading the new aesthetic trend of high-end mobile phones. .

On the Huawei Pura 70 Ultra body, we can see the new iconic starburst design, which seems to solidify the starry moment in the night into the user Eternity in the palm of your hand once again achieves a high degree of integration of modern technology and artistic aesthetics.

In addition, Huawei Pura 70 Ultra continues to challenge the limits of industry craftsmanship, adopting a high-definition embroidery embossing process for the first time. The starburst pattern on the back of the fuselage is embossed through a set of extremely thin and densely arranged fine lines. become. The width of each thin line and the distance between lines are less than 0.5mm. There are multiple high and low embossing patterns distributed within every millimeter, which can better highlight the quality and style. The back of the fuselage is made of plain leather, which can restore the delicate and skin-friendly texture to the greatest extent.

Not only that, Huawei’s unique XMAGE image logo is like an iconic exclusive accessory in high-end fashion, which can uniquely show the unique elegance and taste of the mobile phone. With the exclusive lens embellished with red circles, every shot will be upgraded. Everything is full of ritual.

Although everyone knows that the image upgrades released by each generation of P series are "reserved programs", Huawei Pura 70 series still uses the hard work of "becoming better than itself" and once again proves innovation with images. Never ending.

This time, Huawei’s Pura 70 series has been further upgraded on the basis of the P60 series, allowing further improvements in portrait, night scene, telephoto, and video capabilities, bringing more benefits to consumers. Good shooting experience.

Huawei Pura 70 series is equipped with a new generation of super-concentrating imaging system, equipped with a high-precision slide guide motor. The telephoto lens is equipped with the industry's largest periscope telephoto F2.1 aperture, which can be used in telephoto style. Get clear picture quality when taking flash shots.

Among them, Huawei Pura 70 Ultra is the industry's first rotating telescopic lens structure design. It is equipped with a 1-inch outsole sensor and the largest F1.6 physical aperture among 1-inch sensors, bringing the industry's largest main camera light intake. Combined with the XD Motion motion engine, it achieves the fastest capture speed in the industry and becomes the new generation of "capture speed king". It can freeze fast moments of 300km/h, whether it is a speeding racing car or a high-speed maglev train. Can be captured easily. In addition, thanks to the addition of super light-gathering macro telephoto, it supports long-stroke sliding axis focusing and the industry’s largest periscope telephoto F2.1 aperture, achieving super light-gathering ability and better telephoto pictures. quality, achieving ultra-clear images across the entire focal length.

Not only that, Huawei Pura 70 series has comprehensively upgraded its portrait photography function, which can intelligently perceive light and shadow, blur, skin texture, and skin color, and also supports super-concentrated video. It supports high-dynamic night scene video shooting, and can capture dynamic high-definition images even in the dark night.

In terms of system, Huawei Pura 70 series is equipped with the new HarmonyOS 4.2, bringing a more fun, smarter and smoother flagship experience. Beidou satellite messaging has been upgraded to support sending picture messages, a picture is worth a thousand words. The entire series supports AI air-to-air control, smart payment, and is also connected to the Pangu large model, bringing more smart applications such as Al elimination and A1 cloud enhancement.

In recent years, the "charge" of domestic Android mobile phones to attack the high-end market has often sounded in our ears, but only on Huawei's flagship mobile phones can we see breakthrough new technologies in the industry, which can truly achieve success in the high-end market. In the flagship market, only Huawei is competing with Apple.

In the domestic high-end mobile phone track, Huawei P series has always been the most unique existence. Its appearance has given users a profound understanding of technology and beauty, and they are willing to pay for it, which has greatly expanded the market. Huawei's user groups, through their constant pursuit of imaging technology and fashionable appearance, have emerged from the industry again and again and achieved great success again and again.

Huawei P series has been far-sighted and laid out the overall situation since its birth. When domestic mobile phones were still pursuing "no design is the best design", they single-handedly led the aesthetic trend of domestic mobile phones. At a time when mobile phone imaging is involved in the final outcome, we will develop a unique imaging path with complete systematization capabilities.

Now, the Huawei Pura 70 series, which combines Huawei’s latest aesthetic design and imaging technology breakthroughs, will be the most anticipated flagship phone in 2024. Its release will surely become another milestone product in "Huawei-style innovation". While reshaping the new pattern of the high-end mobile phone market, it will also bring new vitality to the Chinese mobile phone market. It is not only a new generation of all-around integrated imaging king, but also the pinnacle of pioneering fashion in mobile phone aesthetics. It is also the best interpretation of the continuous evolution of Huawei's "smart imaging and technological aesthetics flagship" and the best commitment to millions of Huawei mobile phone users. .

There is no doubt that after the Huawei Pura 70 series is launched, it will compete more directly with Apple and further seize the high-end mobile phone market. At this point, Huawei's three golden triangles of Pura, Mate, and nova have officially evolved into a complete entity, and the new pattern of the high-end mobile phone market will be reshaped.

Finally, old users of the P series can change their phones.

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