How does Douyin go from store to live broadcast room? How to put products on the live broadcast?

For merchants, the Douyin platform is not only a window to display products, but also an important channel to achieve sales conversion. In order to optimize the sales process, many merchants have turned their attention to transitioning from Douyin stores to live broadcast rooms, reaching more users and increasing transaction rates through live broadcasts of listing products. This article will provide you with a comprehensive guide on how to achieve a seamless connection between the Douyin store and the live broadcast room, as well as the specific steps for listing products in the live broadcast. PHP editor Banana will explain it to you in detail in this article to help you make full use of the powerful advantages of the Douyin platform and improve your sales performance.

1. How does Douyin go from store to live broadcast room?

To achieve the transition from store to live broadcast room on the Douyin platform, merchants need to complete the following steps:

Open a Douyin store: Merchants need to open their own store on the Douyin platform shop. This usually requires submitting relevant qualification reviews and completing the basic information settings of the store.

2. Bind Douyin account: Bind Douyin store and Douyin account to ensure that store information can be synchronized to Douyin account.

3. Create a live broadcast room: Create a live broadcast room on the Douyin platform. You can choose personal live broadcast or corporate live broadcast, and set it according to the live broadcast content and target audience.

4. Promote store products: In the live broadcast room, merchants can promote their Douyin stores in various ways, such as displaying store links in the background of the live broadcast room and verbally guiding the audience during the live broadcast. Visit stores, etc.

5. Interactive conversion: During the live broadcast, merchants can use interactive games, question and answer sessions, etc. to attract viewers to pay attention to the store and guide them to make purchases.

2. How to put products on the live broadcast?

To list products in Douyin live broadcast, merchants can take the following measures:

1. Use Douyin e-commerce functions: Douyin platform provides e-commerce functions, and merchants can Products are added to the product display window in the live broadcast room, and viewers can click to purchase directly in the live broadcast room.

2. Real-time listing: During the live broadcast, merchants can launch new products or adjust product information in real time based on audience feedback and interaction.

3. Product display: The anchor can show the actual effect of the product during the live broadcast, such as trying on, trial, etc., to increase the attractiveness of the product.

4. Promotional activities: Stimulate the audience's desire to buy by setting up limited-time discounts, coupons and other promotional activities.

5. Interaction in the live broadcast room: Through interactive links such as questions and draws, increase the activity in the live broadcast room, and at the same time guide the audience to pay attention to products and stores.

The Douyin platform provides merchants with a complete sales chain from stores to live broadcast rooms. By effectively utilizing Douyin's e-commerce functions and live broadcast tools, merchants can achieve efficient display and sales of goods. In this process, the interactive ability of the anchor and the quality of the product are key. Only by continuously improving the attractiveness of live broadcast content and the competitiveness of products can merchants achieve better sales results on the Douyin platform.

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