IDC report: iPhone global shipments decline, Huawei Mate 60 series has strong momentum

According to the latest report released by market research organization IDC, Apple’s global iPhone shipments declined by 9.6% between January and March 2019. This is a fine-tuning of consumer news on April 15.

#This trend has actually been foreshadowed for a long time, which can be seen from Apple’s recent series of promotional activities. During the Christmas and Chinese New Year promotion seasons, Apple cut prices on iPhones and even launched discounts directly on its official website. In third-party sales channels, the price of iPhone has fallen further. The original iPhone 15 Pro 256GB version cost 7,899 yuan, but now consumers can buy it for about 7,200 yuan, a price difference of nearly 2,000 yuan. However, even with such an obvious price discount, consumers' purchasing desire has not significantly increased. This shows that for ordinary consumers, the high-end smartphone market has reached a saturation point, and price drops cannot effectively stimulate purchase desire. For Apple, appropriate price cuts may ease product sales pressure, but this also means that its profit margins will be squeezed.

According to the domestic mobile phone activation volume data released by BCI in the first quarter of 2024, the top three mobile phone activation volume this quarter are vivo (including iQOO), Honor and Huawei occupied, while Apple only ranked fourth. Compared with the same period last year, Apple's activation volume dropped sharply by 20%, to only 10.569 million units. In the Chinese market, Apple is facing a severe situation, and the situation is even more severe.

Huawei Mate 60 series has performed strongly since its launch. In the first quarter of this year, Huawei's domestic activity surged 81% year-on-year to 10.584 million units, with its market share reaching 15.5%. Some industry analysts predict that with the upcoming release of Huawei's new flagship model P70, its influence in the high-end market will be further enhanced and it may seize some of Apple's market share. Especially after Huawei has made up for the shortcomings of picture hardware.

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