2023 domestic tablet market battle report: Apple's sales dropped by 10%, Huawei's sales increased by 65%, Xiaomi's sales dropped by 14%, Honor increased by 26%, and Lenovo increased by 3%.

According to news from this site on March 26, market research agency Canalys recently released a report, predicting that China’s personal computer (PC, excluding tablets) market will rebound in 2024 thanks to replacement demand in the commercial market, with a year-on-year Growth reaches 3% and 10% in 2025.

PC (excluding tablets)

In the fourth quarter of 2023, mainland China’s PC (excluding tablets) market shipments were 11.3 million units , down 9% year-on-year. Among them, desktop shipments fell 13% year-on-year to 3.3 million units; notebook shipments dropped 7% year-on-year to 8.1 million units. As a result, full-year 2023 shipments totaled 41.2 million units, down 17% year-over-year.

Broken down into brands, this site attaches the full-year brand shipments in 2023 as follows:

Lenovo’s full-year shipments in 2023 are 15.53 million units, a year-on-year decrease of 19%, and a market share of 38%, ranking first;

HP's full-year shipments in 2023 will be 4.309 million units, a year-on-year decrease of 2%, and a market share of 10%, ranking second ;

Huawei's full-year shipments in 2023 will be 3.986 million units, a year-on-year increase of 11% (the only positive growth in the TOP5), with a market share of 10%, ranking third;

Dell's full-year shipments in 2023 Annual shipments were 3.148 million units, a year-on-year decrease of 44%, and the market share was 8%, ranking fourth;

ASUS's full-year shipments in 2023 were 2.863 million units, a year-on-year decrease of 24%, and the market share was 2.863 million units. 7% ranks fifth;

Tablet

Due to the deepening of digitalization and the increase in penetration rate, tablet computers The market is expected to grow by 4% in both 2024 and 2025.

The tablet market declined 3% in the fourth quarter of 2023 to 8.4 million units, with total shipments for the full year of 2023 coming to 28.3 million units. The category will become even more competitive in 2024 as new players focus on the category.

Broken down into brands, the full-year shipments in 2023 are as follows:

Apple’s full-year iPad shipments in 2023 will be 8.995 million units, a year-on-year decrease of 10%, and the market share is 32%, ranking first;

Huawei's full-year shipments in 2023 will be 6.46 million units, a year-on-year increase of 65% (the largest increase among the TOP5), with a market share of 23%, ranking second;

Xiaomi’s full-year shipments in 2023 will be 3.267 million units, a year-on-year decrease of 14%, with a market share of 12%, ranking third;

Honor’s full-year shipments in 2023 will be 2.999 million units Taiwan, with a year-on-year growth of 26% and a market share of 11%, ranking fourth;

Lenovo’s full-year shipments in 2023 will be 2.316 million units, a year-on-year growth of 3%, with a market share of 8%, ranking Fifth;

Reference

In 2024, China’s PC market will usher in a growth of 3%

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