What are the situations where Douyin's price setting is unreasonable? Attached rules interpretation

php editor Baicao analyzes Douyin's price settings, what unreasonable situations are covered? Through rule interpretation, possible problems and misunderstandings in price setting are revealed. This information is of great significance to merchants and users of the Douyin platform, helping everyone better understand pricing strategies and improve transaction efficiency and fairness.

1. What specific situations does "unreasonable price setting" include?

Including but not limited to:

If the product sales price exceeds the regular price range of the published category, that is, the product sales price is higher than the regular highest price of the category or lower than the regular lowest price of the category , it will be considered a violation. For example, merchants may set an inflated product price to "999,999 yuan" and conduct disguised price reductions in the live broadcast room to create an atmosphere of panic buying.

In the same store, it is illegal to set multiple prices for the same product or service without reasonable reasons, or if there are unreasonable differences in sales prices between different SKUs of the same product. . This unreasonable difference may be manifested as the absolute value of the price exceeding the regular spread of the category, or the price multiple exceeding the regular spread of the category. These unreasonable pricing strategies may mislead consumers, undermine the order of market competition, and even harm consumer interests. Therefore, the platform needs to monitor and regulate this behavior to ensure that prices are set reasonably, abide by market rules, and protect the rights and interests of consumers.

The range and frequency of product sales price adjustments are significantly higher than similar products.

Merchants carry out promotional activities by gifting items or services. If the price (value) of the gift items or services is marked, the marked price (value) should be true and clear, and must not be fictitious.

The price indicated on the gift (if any) shall not be higher than the price of the main product for sale.

2. How to understand "the circumstances are minor", "the circumstances are average", "the circumstances are serious" and "the circumstances are particularly serious"?

Minor circumstances:

The number of illegal products posted/sold was small and did not have a negative impact on consumers and the platform.

General circumstances:

A small number of products in the store have violations and have not had a negative impact on consumers and the platform;

There have been multiple minor violations.

Serious circumstances:

Publish/sell a large number of illegal products, which will have a negative impact on consumers and the platform;

Cheating, deliberately bypassing review and publishing illegal products, or other subjective malicious intent Behavior;

Repeated and general violations.

The circumstances are particularly serious:

Repeatedly publish/sell illegal products;

The associated store has published/sold illegal products;

Related behaviors Violate national laws and regulations, cause serious damage to the rights and interests of consumers or create public opinion/regulatory risks for the platform;

Other situations that may have serious consequences.

3. How should merchants appeal?

1) Appeal path: When a ticket is misjudged, the merchant can log in to the backend of Doudian and click "Store - Complaint Center - Ticket Appeal - Pending Appeal". The ticket can be canceled after the appeal is passed.

2) Appeal time limit: Merchants need to initiate an appeal within 7 days after receiving the penalty notice. The platform will have a countdown to the appeal time on the appeal page. If it times out, the appeal will not be possible. After submitting the appeal, the platform will provide the appeal review results within 1-5 working days. If during the appeal process, the platform needs the merchant to supplement the appeal materials, the appeal will be temporarily returned. The merchant can view it in the appeal center - rejected and pending supplement page. , and click [Appeal] to supplement the materials. The time limit is 72 hours. If the materials are not supplemented within the time limit, the appeal will fail.

3) Appeal evidence materials

If you are punished for publishing circumvention information and the penalty is not consistent with the facts, please select [Price] in [Reason for Appeal] Reasonable setting], there is no need to upload evidence materials in this scenario, and the platform will review it based on the basis of the penalty.

The above is an introduction to Douyin’s unreasonable price setting rules. Merchants must abide by the above Douyin rules.

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