How to set up a short video matrix account? What kinds of matrices are there?

php Xiaobian Yuzai will answer your questions about setting up a short video matrix account. The short video matrix refers to a strategy of establishing multiple accounts on different short video platforms to achieve brand communication and promotion through mutual correlation, traffic drainage, conversion, etc. Common short video matrix includes Douyin, Kuaishou, Weishi and other platforms. To build a short video matrix, you need to choose different platforms according to your own needs, establish accounts, and perform content creation, interactive operations, etc., so as to achieve the purpose of brand publicity and promotion.

1. How to set up a short video matrix account?

First of all, we must clarify the positioning of the short video matrix. This means that we need to ensure that the brand's positioning is consistent with the company's overall brand image, the content positioning must be centered around the brand's core values, and the positioning of the target audience must also be clear in order to determine the main audience group of the short video. The consistency of brand positioning is crucial to delivering a unified brand image. The planning of content positioning should be consistent with the brand's core values, while the clear positioning of the target audience will help establish the communication goals of the short video.

2. Account planning: Design a short video account system based on brand positioning. The main account focuses on delivering the brand's core information and event content, while the auxiliary account publishes content targeted at different audience groups to complement each other.

3. Content planning: Short video content is the core of the matrix account. It is necessary to plan targeted content based on the positioning of different accounts. Pay attention to the connection and interaction between contents to form a complete content ecosystem.

4. Operational promotion: Effective operational promotion is the key to the success of short video matrix accounts. It is necessary to make use of the characteristics of the short video platform to carry out reasonable keyword optimization, topic marketing, interactive marketing, etc., to increase the exposure of the account and the stickiness of fans.

5. Data analysis: Regularly analyze the data of the short video matrix, including the number of plays, likes, shares, comments, etc., in order to understand the operating effect of the account and adjust strategies in a timely manner.

2. What are the short video matrices?

1. Brand Matrix: A short video matrix with the corporate brand as the core, showing the corporate brand image, product features and business fields through the main account and multiple auxiliary accounts.

2. Product Matrix: A short video matrix with enterprise products as the core, showing product application scenarios, usage methods and usage effects through different accounts.

3. Character matrix: A short video matrix with company founders, spokespersons or Internet celebrities as the core, attracting fans to pay attention to the company and products through their personal charm and influence.

4. Topic Matrix: A short video matrix with hot topics or events as the core, attracting attention and discussion by creating content related to the topic.

5. Industry Matrix: A short video matrix with professional knowledge in the industry as the core, creating an authoritative image of the industry by sharing industry information, professional knowledge, case analysis and other content.

Short video matrix account building is an important part of short video marketing. Through clear positioning, reasonable planning, careful planning, effective operations and data analysis, we can build a short video matrix with high influence and fan base.

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