Lu Weibing: Xiaomi mobile phones will break through the price range of 6,000 to 10,000

News on March 19, according to multiple domestic media reports, Xiaomi President Lu Weibing stated at the performance meeting on March 19 that Xiaomi will unswervingly promote high-end development in its mobile phone business.

Especially in the Chinese market, Xiaomi mobile phones have broken through the price range of 4,000 yuan to 5,000 yuan, and 5,000 yuan to 6,000 yuan. In 2024, Xiaomi mobile phones must break through the price range of 6,000 yuan to 10,000 yuan. In this The price comes with the scale.

Lu Weibing also pointed out that he believes that Xiaomi’s mobile phones will reach a higher level of high-end overseas, especially in the European market.

According to the official 2023 financial report, Xiaomi Group’s total revenue was 271 billion yuan, and its adjusted net profit was 19.3 billion yuan, a year-on-year increase of 126.3%.

In terms of mobile phone business, Xiaomi’s domestic market share of smartphones in the 4K-6K price range reached 16.9% in 2023, a year-on-year increase of 9.2 percentage points; Q4 sales of smartphones in this price range ranked first, and the market share increased to 28.2%.

Lu Weibing emphasized that Xiaomi’s smartphone market share in the Middle East, Latin America, and Africa has grown, and overseas high-end promotion has accelerated, with Xiaomi 14 Ultra going on sale globally simultaneously.

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