3A A hundred rivalries competing for the masterpiece? There will be a lot to see at ChinaJoy this year!

As the saying goes, "Legends are far away but rice is close". After the E3 exhibition has become a part of the history of game development, now the ChinaJoy exhibition leads players into a new era, which is undoubtedly the best comfort for hardcore players who have persisted for many years. . For old fans who have participated in many exhibitions, ChinaJoy has accompanied them to experience online games, mobile games and the current era of blooming flowers, which is an important part of youth memories. I hope we can discover more surprises in the Magic City this summer!

Although the new fiscal year 2024 has just begun, there has been constant news on the console & stand-alone game track recently, from the stunning debut of "Final Fantasy 7: Rebirth" to the long-awaited "Ai "Elden Ring" "Shadow of the Golden Tree" DLC has surfaced, and "Black Myth: Wukong" has recently been announced and received a version number...

From the above-mentioned works that have been released or finalized In addition to our surprises and expectations, we should not ignore that major manufacturers are gradually coming out of the dormant period. In 2024, they are likely to have enough strength to fight hard. If there is anything that can amplify these surprises, then the game show is undoubtedly the best stage. Many domestic players are looking forward to seeing the grand scene of "three royal families fighting against each other, and third parties vying for glory" at the exciting ChinaJoy. Faced with these blockbuster news one after another, I believe many practitioners in the game field have made their own decisions. The same judgment - this year, big moves are really coming!

Let’s talk about Sony first. As the temporary leader in the new generation console war, Sony’s current strategic route can be roughly divided into two : On the one hand, it is committed to the transplantation and reproduction of classic works, and on the other hand, it is the continuous introduction of new works. Last year, the two "The Last of Us" games were completely new after they were launched on PS5. The just-released "Final Fantasy 7: Rebirth" gave old games a second life. The sales volume of "Helldigger 2", which has just been released, is astonishing, which is a big bomb for the industry. Besides, Sony still has a lot of inventory in the ammunition depot. No one knows that the next one to detonate sales will be "Rise of Ronin" and "Silence". "Ring 2 Remake" or the much-received "Death Stranding 2" is likely to become Sony's next big hit.

Compared with Sony's steady progress, Microsoft, which has strong financial resources, is ambitious and once prided itself on its subscription-based strategy. Phil Spencer, CEO of Microsoft's gaming business, said in an interview with the media on February 17 that not only will Microsoft not give up support for Xbox, but it also plans to launch games including "Hellblade 2", "Oath", "Ara", "Hellblade" in 2024. Microsoft Flight Simulator 2024, "Raiders of the Lost Ark" and other major blockbusters are expected to announce more news in the middle of the year. It can be seen that Microsoft has the momentum to speed up its pace in 2024, and wants to go further through this wave of "big blowout".

As for Nintendo, at the just-concluded Nintendo Direct Conference, they announced a number of games, such as "King of Sacred Beasts" and "Hundreds of Heroes". Heavyweight works such as Heroes" and Megami Tensei 5: Revenge are also eye-catching. At the same time, news about various second-generation NS consoles has been spreading among the player community recently. It is believed that Nintendo will prepare a big surprise for players that is worth looking forward to.

In addition to Yusan, large third-party manufacturers such as EA, Ubisoft, and Capcom have also made frequent moves this year. Betsoft has just launched the long-awaited "Blue Sea and Black Sails", and Capcom has awakened "Dragon's Dogma 2" that has been dormant for many years, also enriching the 2024 game lineup. Judging from all the signs, 2024 is likely to be another great year for gaming. According to usual practice, this battle-like game will undoubtedly reach its peak in mid-summer, and ChinaJoy, held in mid-summer every year, will become the best stage for various game manufacturers to show off their muscles.

As one of the most well-known and influential annual events in the global gaming and digital entertainment field, the 21st in 2024 The 2019 ChinaJoy will be held at the Shanghai New International Expo Center from July 26 to July 29, and a new exhibition slogan has been announced: "Travel" is where the original intention is, and the excitement is endless! (English translation: Stay True, Game On.) The organizers of the exhibition will continue to strengthen the exhibition's game-centered positioning, further upgrade the exhibition's various functions, and attract more core game users to visit the exhibition through a series of measures. In order to closely focus on the current hot spots in the game industry and cooperate with the product promotion demands of the vast number of game exhibitors, 2024 ChinaJoy has made a new layout for the overall category classification and exhibition area setting, paying more attention to the game experience, and will create a hard-core game themed exhibition area for the first time. , aiming to further strengthen the game attributes of the ChinaJoy exhibition, set up exclusive areas for hard-core games based on game categories, and intuitively understand and experience the latest game works through immersive game trials, creating a cooler and more hard-core game atmosphere, and building an offline The best experience and social scene for core game users strives to enable global industry exhibitors to reach and cover target user groups in a more targeted and accurate manner, especially core gamers and Generation Z people. Build a communication bridge between manufacturers.

The exhibits in the hardcore game theme exhibition area are mostly console and PC games, with a clearer target audience and more emphasis on product quality. With details and depth, the industrial value becomes increasingly prominent. Many high-quality, high-tech, and high-profile top game masterpieces will gather here, allowing players to experience the latest and hottest top games in today's global game market up close! Through the immersive trial experience, players can more intuitively understand and feel the game's performance in various aspects such as picture quality, sound effects, and operations. At the same time, there will also be a wealth of interactive links set up in the exhibition area to allow players to fully experience the fun and charm of the game. High-quality game masterpieces from all regions, all platforms, and all types are gathered here. It aims to provide a high-quality display platform for game manufacturers and players at home and abroad, cooperate with more vertical professional game media for publicity and promotion, and help game manufacturers more efficiently. Reach core player groups. The four-day exhibition is full of excitement and benefits. It will undoubtedly bring a new game-themed experience to the players, ignite everyone's passion and let the adrenaline surge!

The current domestic environment is changing, the game industry is developing rapidly, and relevant departments have a clear attitude. In this golden period, ChinaJoy can bring many high-quality , high-tech, high-profile top game masterpieces will be brought together, so that players can experience the latest and hottest top games in today's global game market at close range, and provide a platform for players and practitioners in related fields to communicate with each other. This is of great significance to the development of the domestic game industry.

At present, the investment promotion work for the 21st ChinaJoy in 2024 has been fully launched. Enterprises in the industry are welcome to contact the organizer to inquire about participating in the exhibition. I believe that 2024 ChinaJoy will surely bring surprises to the majority of players and become an annual event that attracts the attention of global gamers, allowing players to get close to their favorite games and witness the birth of the next hit!

·ChinaJoy Exhibition Consultation·

Mr. Liu: 18610552880

Liubaichen@howellexpo.net

Ms. Zhang: 18810420832

Zhangsui@ howellexpo.net

Ms. Zhu: 13811516015

Toma.zhu@howellexpo.net

Mr. Shi: 13681583188

Shijin@howellexpo.net

Ms. Liu: 15810836246

Emily_liu@howellexpo.net

Ms. Yang: 15321612022

Yangyanping@howellexpo.net

Mr. Qi: 15801155131

Weber.qi@howellexpo.net

·ChinaJoy Media Cooperation·

Domestic Media Promotion

Ms. Zhu: Sumi_zhu@howellexpo.net

Overseas self-media promotion

Mr. Gao: Stanleygao@howellexpo.net

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