The window treasure category is ushering in an explosion. Ecovacs calls on participants to pay attention to consumer experience

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Release: 2024-03-14 10:49:08
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According to sales channel statistics, in the fourth quarter of 2023, more than 20 brands suddenly emerged in the window cleaning robot category. There are already more than 100 brands in the entire industry, and the sales volume in the entire industry has reached more than 400,000 units. In the 13 years since Ecovacs released the first Window Bao 5 Series in 2011 to now, the Window Bao category has developed from being independently supported by Ecovacs to a market that is competing with all parties and has huge potential.

窗宝品类迎来爆发 科沃斯呼吁参与者关注消费者体验

On March 12, an event with the theme of "Together, creating a new era of window treasures" was held in Suzhou. At the venue, Ecovacs represented itself as an industry pioneer and As a leader, he introduced to the media the development history of the window treasure category, the current development status of important technologies, and expectations for the future development of the industry.

窗宝品类迎来爆发 科沃斯呼吁参与者关注消费者体验

Ecovacs test engineers told the media: The product testing of the Covacs laboratory mainly focuses on the cleaning effect, cleaning efficiency, intelligence, safety and other aspects that are most important to Windowbao users. Items of concern, test forms include cleaning effect scoring, frameless glass cleaning effect, high and low step glass, low frame glass, glass gaps, stuck wires, safety rope tension test, load-bearing, etc.

窗宝品类迎来爆发 科沃斯呼吁参与者关注消费者体验

In the test, Ecovacs Window Bao W1S passed all tests with a cleaning effect of 79.94 points, a load of 7 kilograms, and frameless glass, showing Ecovacs to the media. Excellent product design capabilities and profound technical accumulation. Ecovacs engineers said that the Window Bao W series products not only have high-reliability designs, but also have the necessary capabilities of Window Bao such as two-way water spraying, edge cleaning, heavy soil cleaning, etc., which meet the needs of mainstream consumers with multiple requirements such as window glass. Surface cleaning needs. Ecovacs has also owned more than 110 patents in the window treasure category and won more than 20 product and design awards including the Red Dot Award. According to third-party data, Ecovacs Window Bao has an absolutely leading market position in the global market.

Witnessed by the on-site media, Ecovacs engineers demonstrated their own laboratory standard testing projects and conducted corresponding tests on mainstream products on the market. Test results show that the cleaning effect of most Chuangbao products is acceptable, but their safety performance is mixed. Practitioners need to strengthen product safety and applicability design to ensure consumer experience.

窗宝品类迎来爆发 科沃斯呼吁参与者关注消费者体验

At the test site, participating media said: Looking at the window treasure market from a development perspective, before the category explosion period arrives, there will inevitably be low-priced products growing wildly, and consumers will Struggling with a mixed bag of products. At this critical time, the market needs leading brands to lead the direction and set standards to promote the vigorous development of the industry.

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source:myzaker.com
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