The latest forecast report released by the authoritative organization Display Supply Chain Consultant (DSCC) shows that in the first quarter of this year, Huawei’s folding screen mobile phone market share is expected to exceed industry leader Samsung Electronics for the first time. This prediction has attracted widespread attention in the market and shows Huawei's strong development momentum in the field of folding screen mobile phones.
The DSCC report provides a detailed analysis of the reasons for market changes. It is reported that Huawei’s strong performance in the folding screen mobile phone market is mainly due to the hot sales of its two models, Mate X5 and Pocket 2. The two mobile phones have won widespread praise for their excellent performance and innovative design, driving Huawei's rapid growth in market share. At the same time, Samsung Electronics has not launched a new folding screen mobile phone product recently, which puts it at a relative disadvantage in market competition.
According to the editor’s understanding, in order to expand market share, Huawei increased its procurement of screen panels in the second half of last year. This strategy enabled BOE to successfully surpass Samsung Display in mobile phone panel supply in the fourth quarter of last year, providing strong support for Huawei's rise in the folding screen mobile phone market. This shows that Huawei is taking active measures to enhance its competitiveness in the mobile phone market, especially in the field of new technologies. The success of this strategy also demonstrates the close working relationships between Huawei and its suppliers, thereby laying a solid foundation for the launch of its innovative products. This move will not only help improve the quality and performance of products, but also help
# However, DSCC also pointed out that although Huawei and Honor's market share is expected to further increase this year, Samsung Electronics still has a chance to regain its market leadership by launching new products in the second half of the year. In addition, a report by TrendForce also shows that Huawei has occupied 11.9% of the global folding screen market share in 2023, and is expected to further increase to close to 20% in 2024.
Competition in the foldable screen mobile phone market is still fierce, and major manufacturers are trying their best to introduce new products to attract consumers' attention. This is exciting news for consumers, who will have more diverse choices and a better user experience.
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