The European mobile phone market is reshuffled: Apple returns to the top of the list, Xiaomi firmly sits in third place!

According to the latest data released by market research organization Canalys, in the fourth quarter of 2023, smartphone shipments in Europe (excluding Russia) showed a downward trend. During the quarter, smartphone shipments totaled 37.8 million units, a decrease of 3% compared to the same period last year. This data reflects that the European smartphone market is facing certain challenges, which may be affected by factors such as fierce market competition and changes in consumer demand. As technology continues to develop and consumers' demands for smartphone features continue to increase, smartphone manufacturers need to continue to innovate to

Despite the overall market downturn, Apple has managed to reverse the decline and regain its leading position. Apple shipped 12.4 million units in the quarter, a year-on-year increase of 1%, ending seven consecutive quarters of lagging behind Samsung. Although Samsung ranked second with shipments of 10.8 million units, it suffered a year-on-year decline of 12%.

According to the editor’s understanding, in the fiercely competitive smartphone market, Xiaomi has successfully retained its third position by relying on its strong momentum in Central and Eastern Europe. Although Xiaomi's shipments fell 10% to 6 million units, its market position remains solid. Motorola and Honor ranked fourth and fifth respectively. Motorola's shipments reached 2 million units, a staggering 73% year-on-year increase; while Honor's shipments also reached 1.1 million units, a year-on-year increase of 116%.

According to the Canalys report, the share of high-end smartphones in the European market reached a record high in the fourth quarter of 2023, with about 40% of smartphones shipped for more than $800. In this high-end market, Apple is far ahead of other competitors with a market share of 77%, further consolidating its leadership position in the European market.

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