From 'bangs' to 'Smart Island', the media shares Apple's exploration of iPhone design

According to news on February 24, Apple has introduced a new "Smart Island" design on the iPhone 14 Pro and iPhone 14 Pro Max models launched in 2022, which not only cleverly covers the punch hole, but also brings a new An interactive experience that can display system prompts, sports scores and other information.

Compared with the old "bangs design", Smart Island makes more full use of the space around the front camera and Face ID sensor. MacRumors, a foreign technology media, based on internal channel information and through rendered pictures, more intuitively shared Apple's design exploration path from "bangs design" to "Smart Island".

Deformation of bangs design

Pop-up easter egg on the right

Before adopting “Smart Island”, Apple designed a pop-up menu on the right side of the screen for users to quickly access Time, cellular signal and Wi-Fi strength, display brightness, volume and battery level. The menu essentially acts like a second groove that disappears when not in use.

Full Black Status Bar

Another idea Apple has considered is a completely black status bar area at the top of the screen to hide the notch. OLED displays display black by turning off individual pixels, so this design will help save battery life.

Evolution to Smart Island

Apple’s design team later proposed the concept of “Smart Island” and explored various designs for this purpose, as shown in the figure below. Apple originally stretched the Smart Island permanently across the top of the screen, but later decided to change its size as needed to reduce distractions. Apple has also considered displaying volume and an entire row of system shortcuts in the smart island, in addition to designing call status. Apple has since expanded Smart Island to all iPhone 15 models, while continuing to sell iPhone 13, iPhone 14 and iPhone 14 Plus with notches. It has been previously reported that Apple plans to move the iPhone’s front-facing camera and Face ID sensor below the display, but this transition is not expected to begin until next year at the earliest.

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