Xiaomi officially announces Zhang Yimou as 'Chief Imaging Consultant' for Xiaomi Mi 14 Ultra mobile phone

According to news on February 22, at the new product launch conference this evening, Xiaomi Group officially announced that Zhang Yimou will serve as the "chief imaging consultant" of Xiaomi 14 Ultra mobile phone.

Lei Jun, founder and chairman of Xiaomi Group, wrote:

We are very honored to invite director Zhang Yimou to become the chief imaging consultant. It was a pleasure to communicate with the director many times, and the engineers learned a lot. In addition to how to understand the "sense of layering" and how to grasp the degree of layering professionally, the director also repeatedly told us: Don't be conservative, lean more toward young people, and lean more toward the future.

When making movies and videos, you must understand and grasp people's hearts. This is the eternal standard. This coincides with our philosophy. I look forward to Xiaomi Imaging and director Zhang Yimou opening up a new level of mobile imaging together.

Not long ago, on February 19, Lu Weibing, partner, president of Xiaomi Group, president of the international department, and general manager of the Xiaomi brand, announced that the imaging strategic cooperation between Xiaomi and Leica has entered a new level. The two parties jointly established the "Xiaomi × Leica Optical Research Institute". The Xiaomi Mi 14 Ultra mobile phone will be equipped with a new Leica Summilux optical lens, a second-generation one-inch image sensor - Sony Lightyu LYT-900, a second-generation stepless variable aperture, and a maximum aperture of ƒ/1.63. In addition, the new phone is equipped with a 3.2x portrait lens (75mm ƒ/1.8) and a 5x periscope telephoto lens (120mm ƒ/2.5), both of which use IMX858 sensors. According to previous reports, before the Xiaomi Mi 14 mobile phone launch conference in October last year, Xiaomi officially announced that Fei Xiang would be the "Xiaomi Humanistic Image Co-Creator".

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