CCTV certified! Wenjie M9 debuts at the Year of the Dragon Spring Festival Gala, reshaping the high-end market pattern of new energy

The Spring Festival is approaching, and AITO is frequently spreading good news. Since its launch at the end of December 2023, the cumulative number of Wenjie M9 vehicles has exceeded 40,000. In addition, the first batch of car owners gathered in Chongqing to participate in a grand delivery event. More importantly, on February 6, Wenjie was officially announced as a cooperation model for the 2024 CCTV Spring Festival Gala.

Spring Festival Gala, an important IP that has been around for nearly 40 years, is very strict in the selection of partners. Wenjie M9 can stand out from many new power brands and successfully join hands with the Spring Festival Gala, which is a reflection of its recognition and favor.

Why did the Spring Festival Gala choose Wenjie M9 as a cooperation model for the Year of the Dragon? In addition to the factors that are in full swing in the development of new energy vehicles in our country, what is more important is that Wenjie M9 is manufactured by Huawei Hongmeng Zhixing Empowerment is the flagship of smart cars and aims at the flagship of luxury technology.

"Chinese style luxury" is recognized by the luxury brand market

Luxury is a comprehensive concept. It is not just a simple stacking of configurations and superimposed discounts. Just put a label on it to cater to market demand. Luxury needs to be supported by an overall concept, and it also needs to be recognized by the market.

Wenjie M9 is Huawei Hongmeng Smart’s first full-size flagship SUV. It draws on the heroic spirit of “Kunpeng Zhi, Boundless Realm” and is built on a new luxury D-class platform. It is full of power and is shaped into the image of a highly intelligent life form. It is inspired by Kunpeng's momentum of "water hits three thousand miles and soars up to ninety thousand miles". At the same time, it also continues the "extreme, simple, pure" aesthetic principles advocated by Huawei.

Especially in the cockpit interior, adhering to the original design intention of "people-oriented, experience first", it integrates thinking about nature, technology and the essence of luxury into it, creating a Different from American luxury and German luxury, the unique "Zhongzheng Luxury" design style follows the extremely symmetrical styling order, supplemented by soft lines, integrates many high-quality materials, and matches with exquisite craftsmanship, highlighting the luxurious style and Elegant taste.

Wenjie M9 is the only model of its class that uses natural high-quality white bolt solid wood to assemble three rows of seats. The interior is made of high-end genuine leather, microfiber suede and natural wood veneer, and crystal materials are also used in smart knobs, star ring scatterers, etc. This design perfectly integrates nature and industry, environmental protection and luxury, demonstrates the concept of people-oriented and experience first, and demonstrates excellent craftsmanship.

Wenjie M9 has achieved sales of more than 40,000 units in more than a month since its release. In addition, according to the top ten sales list of luxury brands in the Chinese market in January this year, Wenjie, as a representative of new forces, successfully entered the list and ranked in the top five. This achievement is on par with traditional luxury car brands BBA and Tesla, making it one of the few and highest-ranking Chinese car brands.

The global automobile industry is currently facing major changes. The results achieved by Wenjie will promote the comprehensive reshaping of the high-end flagship market structure and break the monopoly of overseas and joint venture models in the market.

At the same time, this also means that the Wenjie M9 has been loved and recognized by the mid-to-high-end elite group, meeting their travel needs for luxury flagship models. To a certain extent, this is an affirmation of Huawei's Hongmeng Intelligent Travel model. It is precisely because of the empowerment of Harmony Intelligent Travel and the accurate insight into user needs accumulated by Huawei in the field of consumer electronics that the Wenjie M9 has become a new benchmark for China's luxury flagship SUVs. .

Chinese technology flagship full-dimensional intelligent experience

Technology needs to lead and not lag behind the development of the times. Cars have been researched and developed for many years, and Wenjie M9 is the latest product that was deeply empowered and jointly created by Huawei Hongmeng Intelligent Technology over a period of three years. It predicts the development trend of smart cars and integrates smart cockpit, smart driving control, smart driving, and hard-core safety. It combines many technological highlights that are leading the generation, fully embodying the luxury technology flagship, and even takes a technological advantage with a full-dimensional intelligent experience.

Wenjie M9 is deeply branded with the HUAWEI mark. Functions related to car quality, performance, and experience are all supported by Huawei's self-developed core technologies, which are the achievements of Huawei's years of careful research in the automotive field.

In the cockpit part that has attracted much attention, you can see HarmonyOS 4, HUAWEI MagLink®️ magic suction car interface, HUAWEI The SOUND Excellence Series, the new Xiaoyi Smart Assistant and other technologies are now on board, creating an extremely high-end intelligent, audio-visual enjoyment, entertainment and interactive cockpit environment for drivers and passengers.

In the most intuitive part of the body, it is equipped with HUAWEI for the first time The XPIXEL smart car lighting solution is Huawei's more than 20 years of technology accumulation in the field of optical communications. Through the high-definition field of view with million pixels and leading intelligent light control, the car lights are not only easy to use and the lighting is safer, but also through starlight digital The matrix interactive system makes car lights more fun.

In the most core driving control part, it is equipped with Touring intelligent chassis and adopts HUAWEI MFSS The multi-modal fusion sensing system is integrated with self-developed technology to scan the road surface 20 times per second. Together with the adaptive active suspension, it can adjust 100 times per second to smoothly cope with different road conditions. Brand new HUAWEI DATS can adaptively adjust vehicle torque to adapt to more dynamic driving scenarios, while HUAWEI The xMotion intelligent body collaborative control system can centrally coordinate control of the vehicle's drive, braking, steering, and suspension, making driving safer, driving easier, and riding more comfortable.

In addition, the new HUAWEI The DriveONE intelligent electric drive platform is equipped with the industry's highest-speed mass-produced motor to achieve the ultimate performance experience of four-wheel drive and two-wheel drive energy consumption (EV). Huawei's self-developed new SIC module improves MCU efficiency by >99.5%, ranking first in the industry, and effectively supports the assembly motor efficiency of 97.8%, far exceeding competing products of the same level. At the same time, Huawei's new "Whale" 800V high-voltage battery platform helps with ultra-long battery life and fast recharge, alleviating battery life anxiety.

In the most leading smart driving segment, HUAWEI ADS 2.0 has been fully upgraded, equipped with a newly designed 192-line lidar, the industry's highest in mass production, and 26 other sensing hardware, combined with a high-performance computing platform and Huawei's self-developed anthropomorphic algorithm, and GOD Network 2.0, RCR Network 2.0, and the first PDP prediction decision-making and planning network can realize full-scene and all-weather perception of dynamic and static targets (including special-shaped objects), so that you can understand the road, understand the objects, and calculate the best time in seconds. The best route no longer relies on high-precision maps. It is a high-end intelligent driving experience that can be driven nationwide and gets better as you drive.

In the most hard-core safety part, Wenjie M9 uses Xuanwu body structure and nuclear submarine-grade hot-formed steel to provide users with the ultimate fortress-like passive safety protection. Based on HUAWEI ADS 2.0's powerful capabilities, forward stationary vehicle AEB active braking supports up to 120km/h, covering high-speed scenarios for human driving and smart driving. Equipped with the industry's first HUAWEI that supports the deep integration of real scenes and intelligent driving ARHUD immersive head-up display system, the world's mass-produced models have a maximum viewing angle of 13°*5°, can display a 75-inch large format, and has 1920x730 resolution high-definition image quality. Under normal driving and navigation conditions, Continuously ensure that the driver's perspective is unobstructed. It also has audio-visual entertainment functions, allowing you to enjoy an immersive experience of high-definition video while parking. At present, Wenjie M9 has successfully obtained CAERI's information security and data security certification, as well as honors such as China's Top Ten Chassis and Top Ten Body in 2023, and has been authoritatively recognized.

Conclusion

Luxury and technology create flagship quality. As Wang Yanmin, President of Huawei BG Intelligent Car Selection Business Department, said in an interview, the Wenjie M9 is more than just an SUV. It carries Huawei’s ambitions in the field of intelligence. We must put the most advanced intelligent things in it. Go in, be differentiated, and be a generation ahead of others in intelligence. "What really impresses users may not be the grand functions and designs, but the details that understand users better and achieve the ultimate in experience."

This can better help the outside world understand why the Spring Festival Gala chose and Wenjie M9 Cooperation, both have the ultimate pursuit of details and hope to be close to user needs. This was originally a two-way journey between Wenjie M9 and the Spring Festival Gala.

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