BYD joins hands with UEFA to jointly support the green transformation of the 2024 European Cup

BYD and UEFA officially signed a cooperation agreement in Shenzhen, establishing BYD as the official partner of the 2024 European Cup. This cooperation aims to promote the greenness and innovation of the European Cup to create the world's top football event.

According to the agreement, BYD will serve as the official car of the 2024 European Cup, providing its new energy vehicles and providing environmentally friendly travel solutions for the competition. In addition, BYD also plans to display a variety of models in various European competition venues and fan plazas, allowing local fans to get up close and experience China's new energy vehicle technology.

It is understood that UEFA representative Epstein spoke highly of BYD’s Yangwang U8, Denza D9 and other models after inspecting them. He was deeply impressed by these automotive products and said that BYD's strength in electrification and intelligence exceeded his expectations. UEFA is full of expectations for the green technology power that BYD will bring to the European Cup and European users.

As the world's leading new energy vehicle manufacturer, BYD's products have been distributed in more than 400 cities in more than 70 countries and regions around the world, covering six continents. This cooperation with the European Cup will further enhance BYD's global brand influence and market expansion. At the same time, BYD also plans to increase its development efforts in overseas markets this year. With its leading advantages in technology, safety, quality and market, BYD will continue to deepen its global presence and provide global users with higher-quality new energy products and a more environmentally friendly lifestyle.

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