ByteDance CEO Liang Rubo's internal speech was revealed: ByteDance has all the ills of a big company, and its annual goal is to 'strengthen the sense of crisis.”

According to news from this site on January 30, ByteDance held its 2024 annual all-member meeting this afternoon. CEO Liang Rubo announced the company’s keywords for this year – “Always start a business and escape. The gravity of banality”.

Liang Rubo mentioned the "sense of crisis" many times and included "strengthening the sense of crisis" as an annual goal. "The biggest sense of crisis is the worry that ByteDance, as an organization, is becoming mediocre and unable to achieve new breakthroughs."

According to reports, ByteDance has experienced rapid growth from 2019 to 2021. Expansion, the number of employees increased from more than 10,000 to more than 100,000. Liang Rubo said in this regard, Many people have reported that Byte now has "all the diseases that large companies should have" .

Liang Rubo explained the "sense of crisis" in his speech: He took a spacecraft as an example, "A spacecraft needs to reach a certain speed to escape the earth's gravity, otherwise it will fall", also said that the organization development is also like this. He believes that we must break away from complacency, raise standards, maintain a sense of crisis, and always have an entrepreneurial mentality. At the same time, we must increase differentiation in incentives and attract the best talents, in order to "escape the gravity of mediocrity" ".

The company's organizational efficiency has become low. For a simple requirement of an internal system, a bunch of people were recruited. It was initially estimated that it would take 1,000 man-days, which meant that one person would have to do it for 1,000 days. After further questioning, I found that some people had misunderstood it. In the end, I found that only one person would do it for 15 days. It can be completed in days. After an employee resigned to join a startup company, he told his colleagues that he worked at Byte for 6 months in 1 month.

"I'm talking about the inefficiency of the organization here. Don't mistake me for saying that people don't work hard." In a mediocre and inefficient organization, employees will be more likely to feel tired, because even if they work hard, they will not work hard. But the final result was not ideal.

The second is slowness, not as sensitive to opportunities as startups. He mentioned that the semi-annual technology review at the company level did not start discussing GPT until 2023, and the large model startups that did better in the industry were all founded from 2018 to 2021. ……

…… Although the company has always emphasized that documents should be concise, accurate, and easy to understand, there are still many documents with tens of thousands of words, slang, and endless abbreviations that do not directly address the problem.

Liang Rubo also mentioned that after the company became bigger, he sometimes felt that the company's efficiency was 30% lower than other outstanding teams. "This is not unexpected, and even 50% lower is not shocking. But looking back, this lack of shock itself is "cold sweat" because it means 'my own standards are declining'."

Liang Rubo said that to deal with these problems, we must break complacency, raise standards, and build a capable organization. Only in this way can bytes "escape the gravity of mediocrity."

According to previous reports on this site, on May 20, 2021, ByteDance founder Zhang Yiming announced that he would step down as CEO and will focus on long-term strategy, corporate culture and social responsibility. Subsequently, ByteDance co-founder Liang Rubo took over as the new CEO.

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