Microsoft executive calls Apple's new European App Store rules a 'step in the wrong direction'

According to the EU DMA regulations, Apple will allow developers to provide third-party app stores in Europe, but requires these developers to pay core technology fees.

To put it simply, Apple requires each app to charge 0.5 euros per first-time installer per year and a 17% commission after 1 million installs. In addition, third-party app stores also need to pay a fee of 0.5 euros/user per year, and there is no discount for 1 million installations. As a result, the Apple tax becomes more expensive for larger companies.

Of course, application developers can also choose not to list their products on third-party stores, but in this case they will need to pay a 30% App Store commission.

This policy has already been criticized by Epic Games and Spotify, and now it has received strong criticism from Microsoft’s Xbox President Sarah Bond. She believes the App Store rule change is a step in the wrong direction.

Epic Games CEO Tim Sweeney criticized Apple’s new rules, calling them “garbage.” He believes that Apple's plan to block Europe's new digital market bill is a malicious compliance act that shows Apple's cunning.

Spotify CEO Daniel Ek believes that Apple's new regulations are only in response to the "Digital Market Act" and are actually a farce designed to force developers to maintain the status quo, which is completely inconsistent with the original intention of the DMA's new regulations Going in the opposite direction. He pointed out that most developers cannot accept this provision and therefore will not adopt Apple's new terms.

Spotify also accused Apple of criticizing the new tax policy and urged EU regulators to take action. The European Commission stated that it will respond to Apple's changes after the regulations officially take effect in March, and promised to take strong action if Apple's proposed solutions are not satisfactory.

Related reading:

"The Alliance for App Fairness criticizes Apple, and the new regulations insult the European Commission and the millions of European consumers it represents"

"Mozilla is extremely disappointed: Apple's new European browser regulations have not made any substantial changes, but have instead increased the burden of building and maintaining them"

"Spotify CEO criticized Apple's new European browser regulations: customer acquisition costs have soared 10 times, turning it into a complete farce"

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