Foton Pickup delivered outstanding results at the end of the year, with sales increasing by 47.1% year-on-year.

According to Foton Motor’s official public account, Foton Motor recently announced its full-year sales data for 2023, with annual sales of 631,000 vehicles, a year-on-year increase of 37.1%. Among them, the performance of Foton's pickup truck business was particularly eye-catching, with full-year sales increasing by 47.1% year-on-year, setting a record high.

Thanks to the launch of a new generation of full-size hardcore luxury Mars pickup products, Foton pickup sales and share have steadily increased in the mid-to-high-end market; in the southern market, Foton pickup sales have A year-on-year increase of 62.8%, the fastest growing sales volume in the South; in overseas markets, Foton pickup trucks sold 9,999 units, a year-on-year increase of 61.7%. This result is not only eye-catching, but also demonstrates the continued popularity of Foton pickup trucks in the market. Foton Pickup has strong brand power and market competitiveness.

2023 is an epoch-making new year for Foton’s pickup business. In March 2023, Foton Motor launched a new generation of full-size hardcore luxury Mars pickup truck.

On April 18th, it officially made its global debut at the 2023 Shanghai International Auto Show and opened pre-sales. The Mars 7, Mars 9 and the first Mars pickup truck co-created models made a high-profile debut, with full-size and 48V diesel hybrid hard-core configurations. It not only fills the gap in domestic full-size pickup trucks, but also meets the diversified needs of domestic consumers for large pickup trucks, hardcore, luxury and comfort, leading the "core" trend of full-size hybrid pickup trucks.

The new generation of full-size hardcore luxury Mars pickup truck is equipped with a 48V diesel hybrid system, which has faster starting transient response and high low-speed torque. The torque is as high as 270N·m when the engine is 1000rpm, and the comprehensive torque is as high as 450N·m; blessing The intelligent timely four-wheel drive system and front and rear differential locking transfer case are not afraid of mountain climbing and can calmly cope with various extreme road conditions.

As the pioneer of full-size pickup trucks, Mars Pickup has also achieved the ultimate in size. The vehicle width of nearly 2.1 meters exceeds that of mainstream pickup trucks by more than 100 mm. The ultra-long wheelbase of 3.5 meters also makes the Mars pickup truck the widest and longest full-size pickup truck in its class.

Today, the Mars pickup truck has become one of Foton’s core pickup models. In the future, the Mars pickup truck will continue to drive Foton’s pickup business brand and sales volume.

The above is the detailed content of Foton Pickup delivered outstanding results at the end of the year, with sales increasing by 47.1% year-on-year.. For more information, please follow other related articles on the PHP Chinese website!