IDC report: Ranking of smartphone shipments in Q4 2023, Apple ranks first, followed by Xiaomi Transsion

News on January 16, IDC’s latest report shows that the shipment data of the global smartphone market in the fourth quarter of 2023 has been announced.

According to the report, Apple’s shipments in the fourth quarter of 2023 reached a staggering 80.5 million units, accounting for 24.7% of the global smartphone market share and becoming the market leader. Samsung followed closely with shipments of 53 million units and a market share of 16.3%, firmly ranking second in the industry. These data reflect Apple's strong competitiveness and stable position in the smartphone market.

After Apple and Samsung, Xiaomi, Transsion and vivo ranked second with shipments of 40.7 million units, 28.2 million units and 24.1 million units respectively. The market The shares are 12.5%, 8.6% and 7.4% respectively. It is understood that the rapid growth of brands such as Transsion and Xiaomi in the second half of 2023 is mainly due to the strong demand in emerging markets. These brands actively meet consumers' needs for high performance, practical functions and interconnectivity, and have won the trust and favor of users through continuous innovation and improvement of product quality. They also actively explore new markets and increase brand awareness and market share. As technology continues to advance and market competition intensifies, these brands are expected to continue to maintain rapid growth and play an important role in the global smartphone market.

Apple became the biggest winner. As the only mobile phone brand to maintain positive growth every year, Apple has occupied the first position in the industry for the first time, which is a major breakthrough for it in the global smartphone market.

IDC pointed out that competition in the smartphone market will further intensify, and Huawei is working hard to buck the trend, despite facing some challenges. In addition, brands such as OnePlus and Honor are also continuing to make efforts in the mid-range and entry-level markets, which indicates that the smartphone market will develop in the direction of brand diversification. This trend will bring fiercer competition and more opportunities for innovation.

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