Li Auto has lowered its prices across the board, with the L7 falling below 300,000 for the first time, and the Shanghai brand has subsidized another 10,000 yuan.

Li Auto announced the launch of a New Year promotion, providing special price reductions for all L7, L8 and L9 models. According to the news, the price reduction range of different versions of the models ranges from 33,000 to 38,000 yuan. Among them, the price of the ideal L7 has dropped to 286,900 yuan, entering the market below 300,000 yuan for the first time. In addition, consumers who purchase Lili L7 and L8 Max models will also receive free 21-inch wheels, while consumers who purchase Lili L9 models can enjoy free electric pedals for the entire series. If consumers choose to give up these two gifts, they can also get an additional 5,000 yuan discount. This series of preferential activities will provide consumers with more car purchasing choices and benefits.

In response to this price reduction, Li Auto stated that this is in response to increasingly fierce market competition, especially the competitive pressure from luxury brands such as Mercedes-Benz, BMW, and Audi. At the same time, it is also to accelerate the transition of product updates through limited-time New Year preferential policies. It is understood that Li Auto plans to release and deliver a new generation of models in March 2024, so this price reduction is also seen as clearing the inventory of current models.

According to the Li Auto store, in order to give back to consumers in Shanghai, Li Auto will provide an additional "Shanghai Brand" subsidy of 10,000 yuan. This preferential activity will last until the end of January. In addition, provincial retail general associations have obtained the company's operating rights, and stores in various regions will formulate specific preferential policies based on local market conditions to better meet consumer needs. Therefore, the magnitude of the decline may vary from place to place.

Li Auto’s price reduction campaign is unprecedented and aims to attract more consumers to buy its products through price advantages. In the increasingly competitive new energy vehicle market, major car companies are also actively exploring new marketing strategies and methods to enhance brand influence and market share.

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