Apple CEO Cook's annual salary plummets, while iPhone sales also decline

According to news on January 12, Apple recently released a report, announcing details such as executive compensation.

According to the report, Apple CEO Tim Cook's total compensation in 2023 dropped from US$99.4 million in 2022 to US$63.2 million (approximately RMB 450 million), mainly reflecting the decline in the value of his stock incentives.

It is reported that Cook’s stock incentive value is US$47 million in 2023, US$83 million in 2022, and US$82.3 million in 2021.

Apple said that the ratio of Cook’s salary to the salary of the company’s median employee is 672:1, which means that Cook’s income far exceeds the income of most employees in the company.

Some bloggers pointed out that iPhone sales are not satisfactory, capital power no longer blindly enters, and a series of factors have caused Apple’s stock price to continue to fall. Cook will naturally be affected. The most direct one is the decline in the value of stock incentives. , causing his annual salary to drop by more than one-third.

It is understood that Jefferies analysts previously stated that iPhone sales in China dropped by 30% in the first week of 2024, indicating that the iPhone is facing increasing competitive pressure.

Jefferies said Apple experienced a double-digit decline in sales in December last year and predicted a similar decline in 2024.

In addition, the agency TechInsights also predicts that Apple will not have major innovations in 2024, which will cause iPhone 16 sales to be equally weak, especially in the Chinese market.

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