Driven by AIGC and upgrades, PC sales are expected to rebound and grow by 8% in 2024

According to research by Canalys analysts Ben Caddy and Kieren Jessop, they believe that as some consumers plan to purchase a new generation of PCs and the demand for IT equipment integrating AI functions increases, The trend of declining PC sales may improve in 2024.

The two said in a report released on December 20: "At the end of a difficult year for the PC market, we finally have reason to be optimistic. We expect that as customers want to upgrade during the epidemic With PCs purchased during this period and the emergence of new AI PC devices, the PC market will return to 8% growth in 2024."

According to the latest report, Microsoft plans to Support for the Windows 10 operating system will be discontinued on March 14th. The decision is in line with Microsoft's usual 10 years of technical support for its operating systems. This is expected to result in hundreds of millions of devices around the world needing to be upgraded, boosting sales of new PCs. This move means that users will need to consider upgrading to Windows 11 or other more advanced operating systems to ensure the security and functionality of their devices. For Microsoft, this is also one of the strategies to push users to update their operating systems.

According to International Data Corporation (IDC) predictions, by 2024, a large number of commercial PCs will exceed four years of use and require updates and upgrades, consistent with the urgent need to migrate to Windows 11. The agency also predicts that the global PC market will grow by 3.4% by 2024.

According to IDC data, global PC sales in 2020 reached the highest level since 2010. This is a result of the shift to remote working and learning due to the coronavirus pandemic. However, since the beginning of 2022, PC shipments have declined consecutive quarters due to macroeconomic downturns, weak retail and business demand, and IT budget shifts. By the third quarter of 2023, global PC shipments were 68.5 million units, a year-on-year decrease of 7.2%.

Canalys said the boom in generative AI could boost PC sales as consumers actively seek to integrate AI features to improve productivity and leisure experiences. The agency predicts that by 2027, 60% of PCs will be equipped with AI capabilities. PCs have become the core of modern work and life, and will now continue to evolve in both software and hardware to keep up with this development.

HP CEO Enrique Lores also expressed his views on the launch of personal computers integrating AI functions in a recent interview, saying that this will help accelerate the growth of the personal computer market. He pointed out: "Starting next year, this will double the growth rate of the personal computer market."

According to IDC analysts, integrating artificial intelligence (AI) functions into personal computers (PCs) is expected to become Important factors driving PC upgrades and coming into play in 2024. While integrating AI capabilities into PCs will initially be primarily aimed at a specific segment of the enterprise, they may find a broader market as costs come down and more applications become available.

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