This year’s flagship battle is earlier than in previous years. Xiaomi, iQOO, and vivo have all submitted their papers in advance.

Meizu has also started to warm up the Meizu 21 series recently. The first wave of promotional posters is still the appearance and design part that everyone is very familiar with - "Challenge the world's narrowest bezel" ”. Somewhat surprisingly, the first update posted by Xingji Meizu Chairman Shen Ziyu after opening his personal Weibo was the warm-up poster of Meizu 21.

## (Photo source: Weibo @沈子宇_SZY)

What is certain is that the Meizu 21 series is equipped with a direct-facing OLED screen from Samsung, with the narrowest frame up to 1.74mm. In addition, the 1 yuan pre-purchase privilege package familiar to "Mei friends" is also available as scheduled. You only need to spend 1 yuan to pre-order the Meizu 21 series, and you can enjoy up to 36 months of after-sales and many other services.

I have to say that since Meizu’s “brand upgrade”, there are still quite a few surprises for old “Meizu friends”, although the Meizu 20 series has been criticized by many consumers. Complaints, but soaring sales seem to have given Meizu the courage to start again.

The boss personally went into the battle to promote it. Can the Meizu 21 series be a rejuvenation for Meizu?

Meizu 21, back to the peak of appearance

When it comes to Meizu, everyone’s impression of it What is profound is nothing more than Flyme and its exterior design, especially the white panel that has persisted for many years, making it unique in the entire smartphone market.

In the first wave of previews of the Meizu 21 series, "narrow bezels" became the focus, once again triggering heated discussions.

In fact, this year many flagship models have begun to compete with the front bezels, such as the iPhone 15 Pro, which shrinks to 1.75mm, instantly improving the visual effect; the Xiaomi Mi 14 series also Mentioning the narrowed bezel, the screen bezel is as narrow as 1.61mm and combined with the right-angle design, it looks very grand. The Meizu 21 series directly announced that it will challenge the world's narrowest bezel. This battle of "narrow bezels" has finally begun.

## (Photo source: Weibo @沈子宇_SZY)

Of course, Meizu wants to challenge the extremely narrow bezel, mainly to give in to the white panel version it insists on. In the personal Weibo of Xingji Meizu Chairman Shen Ziyu, a white version of the Meizu 21 real phone was shown. The extremely narrow frame and white panel indeed have an elegant aesthetic.

Some time ago, in order to cooperate with the major promotion activities, Meizu launched Meizu 20 Classic. The configuration of this model is highly overlapped with that of Meizu 20. The biggest difference is the white version. Choose White screen border. Although this model has achieved an extremely narrow bezel of 1.57mm, it still looks a bit jarring visually. Judging from this case, the front bezel of the Meizu 21 series should still be worth looking forward to.

## (Photo source: Weibo @沈子宇_SZY)

On the other hand, it’s the feel, which was Meizu’s biggest “ace”.

In the past, Meizu has created many classic cases. Meizu MX5 and Meizu 15 series are all eye-catching. Last year, Meizu launched the Meizu 20 series. The entire series chose a right-angled frame design. Although it caught up with the trend, it also lost Meizu’s tradition of good feel.

Especially the Meizu 20 Unbounded Edition, which has a huge 6.79-inch screen and a body weight of 215g, which cannot match the good feel. Judging from the leaked pictures, the Meizu 21 series will most likely continue the right-angled frame design, but some curvature processing will be done on the edges, at least it will not cut your hands like the previous generation.

However, according to the official statement, the Meizu 21 series is designed by Xingji Meizu Chairman Shen Ziyu. Can this engineer who was born in the automotive field find the right "Meiyou"? Or the needs of consumers in the mobile phone market, it is difficult to say directly to the pain points. Although the current Meizu has lost some of its characteristics, it has also gained greater market influence and is gradually returning to the mainstream Meizu. If it wants to take it to the next level, it may need to be more topical.

With the new CEO in charge, will there be more surprises for Meizu’s flagship?

Since the development of the smartphone industry, each brand has already formed an inherent fan group, and correspondingly, behind these brands, there also needs to be a person who is enough to support the topic. "Soul figures" such as Xiaomi Lei Jun and Huawei Yu Chengdong. When it comes to Meizu, many people are still stuck in the era of Huang Zhang.

"Mei friends" have polarized evaluations of Meizu's former CEO Huang Zhang. Some think he brought too many good designs to Meizu phones. It affects the entire smartphone market; however, some fans believe that the mobile phones operated by Huang Zhang are too paranoid and completely inconsistent with market trends.

Meizu 15th, designed by Huang Zhang himself, adopts an upper and lower symmetrical frame design. Although it is still exquisite and compact, it faces the wave of "pioneer" smartphone designs such as notch screens, full screens, and pop-up cameras. Meizu 15th is more like an "outlier" in the entire market. From then on, Meizu followed the trend in Meizu 18 and used a centered hole-punch screen. Until the Meizu 20 series, it followed the mainstream right-angled bezel.

Meizu 21 series is directed by Shen Ziyu, chairman of Xingji Meizu. Before that, he worked in many automobile companies, such as General Motors, Yikatong, etc. . According to rumors, the Meizu 20 Unbounded Edition was designed by the team he once led, which is enough to explain why this version is so different from Meizu 20 and Meizu 20 Pro in terms of styling and materials.

(Source: Meizu)

After taking over Xingji Meizu Later, Shen Ziyu also revealed the future changes and market positioning of Meizu mobile phones in many interviews. For example, Meizu mobile phones will return to the Top 5 in the mid-to-high-end market and improve quality and service. Shen Ziyu has also gradually fulfilled her promise after the release of the Meizu 20 series. The quality of after-sales service has been upgraded, and sales have been growing steadily. We also have more expectations for the Meizu 21 series, which is truly a full range of products.

Therefore, we can also boldly guess that the Meizu 21 series is likely to use the "Titan Glass" and "Frameless Lens Module" of the previous generation unbounded version. , as well as features such as "The Ultimate Night View", to form a new stage of Meizu's family language as soon as possible.

It is not difficult to see that the Meizu 21 series will have many changes to chase the mainstream and keep up with the pace of the market. In the smartphone market with serious internal involvement, it may still need to be replaced. Consumers see more features, such as peripheral services.

Resource linkage, how does Meizu create brand differentiation?

#During the launch of the Meizu 20 series, what attracted the most attention was not the innovation in hardware, but the upgrade of after-sales and rights.

#Only spending 1 yuan, you can enjoy the 36-month warranty service of the Meizu 20 series, and also receive a "line film set" worth 800 yuan game gift pack. On this basis, the Meizu 21 series has once again added value. In addition to the 36-month long warranty, it also adds a 999 yuan Meizu AR smart glasses rights package, a 2,100 yuan game gift package and a trade-in exclusive gift package.

Meizu has started to "roll" reservation rights again.

For Meizu, which is starting anew, in addition to making good products, it is more important to "market" the brand. At least it cannot be just "brought out" as before. Charming friends saw it. At the Meizu 20 series launch conference, Meizu announced the "Thousand Store Plan", which means to open 1,000 stores in the next three years. In addition to Meizu mobile phones, the stores also include intelligent ecological products such as Lynk & Co 08, and its new brands. The concept matches.

(Photo source: Meizu)

Today’s Meizu is To improve the full-link intelligent ecological experience, as well as the peripheral rights and services of the mobile phone business, the most important thing in opening offline stores is to complete the missing "experience" part. After the release of the Meizu 21 series, perhaps this ecological chain will further evolve. Not only former "Meizu friends" will be able to pay attention, but also a larger number of offline consumers will be able to experience it.

#But back to Meizu 21 itself, what ultimately attracts consumers to buy is always the performance of the product. On the Meizu 20 series, there are many hard configurations that are regrettable, such as the display panel, imaging, etc., which are currently the weakest parts of Meizu. The Meizu 21 series has confirmed to use Samsung panels, perhaps in future warm-up activities There will also be disclosures about images, performance, etc. Whether these can be complemented is what consumers are most looking forward to.

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