20 companies join the year-end promotion wave, and price cuts in the automobile market are ready to go

According to news on December 12, as 2023 comes to an end, many domestic automobile companies have adopted promotion and price reduction measures to stimulate year-end sales and further stimulate the enthusiasm of the automobile market.

According to industry reports, since the beginning of December, more than 20 automobile companies have joined the ranks of promotional price reductions, including BYD, SAIC Volkswagen, FAW Toyota, DPCA, Changan Automobile, Volvo, Zhiji, Many well-known brands such as Ji Krypton and Leapmotor offer discounts of up to nearly 200,000 yuan on some models

In addition, a Mercedes-Benz 4S store revealed that currently G350, G500 and AMG Models such as the G63 have stopped selling at increased prices, and the prices of parallel imported cars have also dropped significantly. Among them, some G500 models have discounts of up to 200,000 yuan.

According to industry experts, in view of the year-end price reduction actions of many car companies, the automobile market is expected to continue to maintain its growth momentum in December, and production and sales are expected to once again reach the peak at the end of the year. But at the same time, the industry also needs to maintain a rational competitive attitude

Chen Shihua said that one of the purposes of car companies cutting prices is to increase sales to achieve full-year sales targets. However, we also need to pay attention to avoid excessive competition and excessive price reduction, and should pay more attention to improving product quality

According to data, as of November 2023, China's automobile production and sales were 3.093 million and 2.97 million respectively. Year-on-year growth of 29.4% and 27.4% respectively, month-on-month growth of 7% and 4.1% respectively

New energy vehicles performed very well in the entire industry, with output and sales reaching 1.074 million and 1.026 million respectively, year-on-year and 4.1% respectively. Both maintained growth month-on-month, and the market share was as high as 34.5%. It is understood that this data fully reflects the continuous development and increasing popularity of the new energy vehicle market

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