Apple takes severe measures to crack down on random app jumps and flooding of ads after Double 11

News on November 14th. Now when opening some applications, users may experience annoyance during the screen opening process. If they make a slight careless move, the system will mistakenly think that the user is "shaking", causing the application to Jumping to other pages significantly reduces the user experience. Especially during this year’s Double 11 e-commerce festival, it was common for domestic mainstream applications to “shake” to jump to ads, causing dissatisfaction among many users.

Recently, it is reported that Apple has notified a number of domestic leading apps, requiring them to cancel gyroscope permissions and explicitly prohibit the "shake" jump advertising function in the apps. It is understood that this decision is a measure taken by Apple to improve user experience. According to the editor's understanding, an insider from a major Internet company revealed that these leading application companies may remove the "Shake" jump ads in the new version released next, and display them in the Apple App. Store shelves.

This news has attracted widespread attention on social media. Many netizens have discussed and praised Apple's move, expressing their support for this approach to safeguarding user rights.

In order to standardize issues such as "Shake" random jumps in applications, last year the China Academy of Information and Communications Technology's Taier Terminal Laboratory jointly formulated the "APP User Guide" with Xiaomi, Huawei, OPPO, Alibaba and other companies. Rights Protection Evaluation Standards Part 7: Deception and Misleading Compulsive Behavior》T/TAF 078.7—2022. The standard stipulates in detail the relevant parameters for applications to trigger pages or jump to third-party applications through methods such as "shake", such as device acceleration, rotation angle and operation time of the "shake" action.

The Jiangsu Consumer Protection Commission previously stated that some applications use "shake" to achieve advertising jumps, involving the retrieval of sensor data from mobile phones, but issues such as whether it is necessary and whether user consent and authorization are obtained are still controversial. , raising concerns about the security of consumers’ personal data.

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