AR King XREAL is unstoppable, conquering the XR market with its rich ecosystem and mature products

There is no suspense. There is no doubt that as soon as the Double 11 end battle report came out, XREAL, the new king of the XR market that performed well in the 11.1 start, maintained a strong momentum and performed well during the entire Double 11 promotion period, with 4,000 in the whole cycle The results of 10,000 GMV and a total of more than 11,000 units of XREAL’s entire series of AR glasses sold have really made competitors in the market jealous. Although the XR market is still small, the enthusiasm of loyal users has not diminished at all. XREAL's sales in just 30 minutes during this year's Double 11 have exceeded last year's Double 11 full cycle. With the unrivaled new products and the support of a more complete AR ecosystem, XREAL This year’s Double 11 sales increased by 422% year-on-year, and sales increased by 712% year-on-year.

XREAL's two main star products are XREAL Air2 Pro electrochromic AR glasses and the industry's unique 3Dof AR space screen XREAL Beam. Their sales are very high, with a total of more than 7,000 units sold. In this year’s Double 11 event, XREAL received a total of more than 40,000 users, and even XREAL’s overseas self-operated channel GMV increased by 114.9% year-on-year

The audience for AR glasses has increased significantly

Whether it is a good start on Double 11 or the entire Double 11 cycle, XREAL has used unshakable excellent results to prove that AR glasses, especially XREAL’s AR glasses, are the best choice in the current XR market. In fact, AR products have been living in the shadow of VR for a long time in the past. VR has more endorsements from film and television animation works, and has a strong temptation to enter an immersive, fully 3D virtual world. Everyone flocks in to embrace this. The "bridge" connecting the present and the future.

Only after consumers have truly experienced it, when everyone wakes up, they realize that the future is always the future, and now is not the best era for VR. High purchase costs, scarce available resources, almost insurmountable dizziness problems, and complex and cumbersome head-mounted equipment. These problems have never been solved after years of development of VR. In contrast, XREAL’s AR glasses products There are so many things that it can provide consumers. Not only does the device itself need to be more user-friendly, but the average price of XREAL AR glasses on sale is only 2,500-3,000 yuan. Most digital enthusiasts can afford it, and the convenience experience and richness of AR resources it can provide are beyond the reach of VR products.

The new product XREAL Air 2 Pro/XREAL Beam has received enthusiastic response from the market

Rewritten content: The AR glasses represented by XREAL surpass VR products in terms of the practicality of the product itself and the richness of usage scenarios. XREAL Air 2 Pro glasses are equipped with electrochromic lenses, which greatly expands the use scenarios of the product. In the past, AR and VR glasses had very strict restrictions on the space environment. Slightly higher or lower brightness would affect the visual effect. However, XREAL Air 2 Pro improves compatibility with different environments by adjusting the light transmittance of the lens. Users can adjust the light transmittance of the lens according to the light conditions. With self-adjustable lenses, you can watch videos outdoors even on sunny camping trips. This freedom of use is the unique special value of XREAL Air 2 Pro glasses. There is no other substitute in the current AR market. The uniqueness of product functions is also an important factor in promoting the double 11 sales.

In addition, in order to promote more consumers to choose AR devices, especially during this year’s Double 11 shopping frenzy, XREAL Air 2 Pro has sold 7,000 units, which is related to the unique large-screen experience provided by XREAL. We only need to pair a regular mobile phone or laptop with the XREAL Beam XREAL Air 2 series glasses, and the screen on the terminal can be projected onto the glasses conveniently and clearly. This pair of glasses can display a screen equivalent to 10 meters and 330 inches on the glasses at most. It can give full play to its value in small spaces such as high-speed trains and airplanes. For business people who often travel, it is very convenient and practical to use it to process documents, view PPT and other light office tasks, or watch videos for entertainment. I believe that during this year’s Double 11 shopping frenzy, many business people will be willing to pay for this unique feature

Highly praised AR glasses products have laid the foundation for sales

Finally, the brand’s hot sales are inseparable from the excellent product power of the product itself. XREAL achieved 96.2% user satisfaction and was recognized by users. For example, XREAL Air 2 weighs only 72 grams. The temples are equipped with high-quality speakers to provide excellent stereo sound effects. The nose pad design of the frames also reduces the burden on the bridge of the nose. The advanced XREAL Air 2 Pro is also equipped with electrochromic lenses. As for the XREAL Beam screen projection box, it is more adaptable and can be paired with other traditional terminal devices. It perfectly solves the film, television, game resource and ecological problems of AR products, and can also present a 10-meter 330-inch giant screen with the greatest effect. Screen

By relying on the AR ecosystem built by traditional terminal devices, XREAL Air 2 series glasses and XREAL Beam, it has successfully solved a series of problems that users encounter when purchasing equipment, experiencing equipment and enjoying resources. The powerful product performance significantly improves the user experience, making the AR experience no longer limited by scenes and regions. This is why many users choose XREAL as the best choice for current AR glasses products

XREAL leads the way strongly, the AR market has broad prospects

In a media interview, Xu Chi, the founder and CEO of XREAL, said that XREAL will launch more important products in the future. XREAL will never be satisfied with its current success. Despite the brilliant results of Double 11, AR still has a long way to go before it can become a mature market. However, judging from the current trends, AR is in a boom. The changes in consumer choices and the increase in market participants make people believe that Double 11 is just a prelude to the explosive growth of AR devices, and that the era of rapid development of the AR market is coming. As the current market leader, XREAL will not slack off and they will actively launch new products, new technologies and new solutions. Let us look forward to how XREAL will continue to lead the development of the AR market in the future

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