JD.com Retail CEO approves high commissions for top anchors: Now it takes 10,000 factories to support one anchor

Jingdong Retail CEO Xin Lijun introduced the characteristics and advantages of Jingdong’s purchasing and selling live broadcast at the 2023 Jingdong 11·11 Media Open Day. He said that JD.com’s purchasing and selling live streaming is a brand-new e-commerce model that is different from traditional live streaming. Xin Lijun emphasized that the core concept of JD. Collect commissions from experts." This means that suppliers do not need to pay any fees to JD.com or anchors, nor do they need to go through any intermediate links. Instead, they directly cooperate with JD.com and enjoy its traffic, logistics, service and brand advantages. In this way, suppliers can provide JD.com users with the most favorable prices and the highest quality services, achieving a win-win situation

Xin Lijun also criticized the current high commission status of the live broadcast industry. He revealed that he was once surprised to find that the commissions of some top anchors were as high as more than 20%, which far exceeded the profit levels of many companies. In China, the profits of many companies are only about 5%. . He said: "There will be a very strange phenomenon in this industry. For some leading anchors, it used to be that one factory supported 10,000 people, but now it is 10,000 factories that support one anchor."

This site has noticed that public reports show that in the "Top 100 Annual Net Income List of Chinese Online Anchors in 2021", Li Jiaqi topped the list with an annual net income of 1.8553 billion yuan. According to the Shanghai Securities News, among the current 5,274 A-share listed companies, 4,897 companies have net profits attributable to parent companies of less than 1.8553 billion yuan in 2021, accounting for 93%. This means that Li Jiaqi’s annual net income exceeds 93% of the net profits of listed companies.

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