HMD Global's low-end machine strategy: The US market grew by 17%, and the Indian market increased by 31%

According to data from Counterpoint Research, in the third quarter of 2023, in the U.S. mobile phone market, mobile phone shipments of well-known brands such as Google, Apple and Samsung experienced a sharp decline, while the shipments of Nokia mobile phone manufacturer HMD Global However, it achieved a growth of 17%

HMD Global’s growth was due to the launch of a series of low-end mobile devices in the US market. These devices were originally designed for low-margin markets such as India and Pakistan. Designed. However, later HMD Global found that even selling these models in the U.S. market, such as the Nokia G310 and C300 4G, can attract a lot of consumer interest.

Nokia mobile phones owned by HMD Global have performed very well in the Indian market, and its shipments are said to have the largest year-on-year growth. In this market, HMD mobile phone shipments increased by 31%, and Motorola's shipments also increased by 27%. The Realme brand’s growth rate was 7%, and Google’s shipments increased by 6%

According to reports, HMD Global recently launched two affordable low-end mobile phones in the Indian market, namely C32 and G42 . Among them, the Nokia G42 is priced at 12,499 Indian rupees (approximately 1,097 yuan), while the Nokia C32 is priced at 8,999 Indian rupees (approximately 790 yuan). Counterpoint Research believes that these low-end mobile phones are expected to help HMD Global achieve a series of strong sales performance in the Indian market and further increase shipments

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