Pioneering the road to business globalization: AR glasses lead a new era of 3D world

On October 31, XREAL, which is committed to the research and development of augmented reality technology, held a meeting in Shanghai to share the road to business globalization and experience the new Air 2 series products. During the event, Mr. Xu Chi, founder and CEO of XREAL, explained in detail the development process of XREAL, and made an in-depth and detailed discussion on the development of the AR industry and the media during the media exchange session. During the new product experience, XREAL Air 2, XREAL Air 2 Pro and XREAL Beam all left a deep impression on the media present

Mr. Xu Chi said that with the development of the market and product updates, XREAL’s definition of AR glasses is also constantly changing. When Nreal Light was launched in the early days of the business, the product had met the needs of some usage scenarios, but it still had shortcomings in terms of ecological scale and sustainability. Therefore, XREAL began to develop portable spatial display devices so that compact and lightweight AR glasses can interact with high market share application scenarios such as mobile phones, computers, computers, and cars. AR glasses are used to enhance the content interaction perception of these application platforms, while taking into account fashion and aesthetics, and the content display experience is not inferior to traditional display devices at all

To this end, XREAL has cooperated closely with many technology companies. For example, NIO’s smart cockpit AR ceiling is a functional module designed by XREAL. They also implemented the spatial multi-screen function on Apple’s Mac computers. , and even developed an AR notebook without a physical screen with overseas partners. The screen interaction of this notebook needs to be completed by wearing XREAL’s AR glasses. After the user wears the AR glasses, the entire space can be used to control the AR notebook. And display the content on the AR notebook. From this, digital products began to transform from traditional physical screens to digital screens. Now XREAL’s definition of AR glasses has been upgraded to version 2.5. While meeting the needs of lightness and high appearance, AR Glasses need to be further improved in terms of audio-visual experience and adapted to more application scenarios. The Air 2 series displayed at the experience conference is positioned for this purpose.

It is worth mentioning that the XREAL Air 2 series AR glasses are commendable in many experience details. For example, AR glasses provide floating window mode, hover mode and PTZ mode. The floating window mode allows users to While seeing the surrounding environment clearly, it also takes into account the viewing of AR content. In hover mode, the AR picture will not change with the change of the human eye's line of sight, while in PTZ mode, the picture will always be fully presented within the range of the user's eyesight. Its content, and XREAL has also optimized the algorithm for this PTZ mode, so that the changes in the picture will be more natural and smooth, without being very abrupt. In addition, an electrochromic function has been added to the XREAL Air 2 Pro glasses, which is equivalent to adding a light hood to the outer frame of the glasses. Users can switch the brightness of the external screen by pressing the temple button, so that they can immerse themselves in Easily switch between experiencing and paying attention to your surroundings.

During the media exchange session, Mr. Xu Chi mentioned that the current AR glasses industry is somewhat similar to AI. He predicts that the overall size of this industry will be close to and exceed the total number of smartphones in the future, and believes that the AR market will surpass the VR market in the future. When asked whether AR glasses can be made wireless, Mr. Xu Chi said that in the next 3-5 years, wired solutions will shift to wireless solutions. Although breakthroughs in battery technology are not easy, chip and optical power consumption are foreseeable. Once chips and transmission protocols with stronger performance and lower power consumption are adopted, the wirelessization of AR glasses will be a natural development. In addition, when some media asked about the impact of naked-eye 3D technology on the AR industry, Mr. Xu Chi concluded that due to cost and technical limitations, naked-eye 3D technology is more likely to become a supplement to wearable glasses rather than the main form of the AR industry

This offline event organized by Be able to move forward courageously in the AR market and become a leader in this field

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